Head of Opavia Brand (f/m/x)

Job Description

Join us and shape the future of Opavia – one of the most iconic and beloved brands in the Czech and Slovak markets.

What if you could take ownership of a brand that millions of people already know and love – and have the freedom to shape where it goes next?

We are looking for an experienced marketer to lead the Opavia brand agenda across the Czech and Slovak markets. This is a broad, high-impact role with end-to-end ownership across brand strategy, communication, portfolio, innovation, packaging, budget and business performance.

Unlike many global brand roles, this position gives you the opportunity to shape the local strategy rather than simply execute a global one. You will turn consumer and market insights into growth opportunities, define priorities for the brand and bring them to life through impactful campaigns, innovations and commercial initiatives.

You will also lead and develop a Junior Brand Manager and work closely with senior stakeholders and cross-functional teams across the business and the wider Mondelēz organization.

What you'll be responsible for

Own and drive the long-term brand strategy for Opavia across the Czech and Slovak markets, translating the global vision into a compelling local growth agenda.

Identify and lead strategic growth opportunities based on consumer insights, market trends, business performance and competitive intelligence.

Develop and deliver integrated marketing strategies and campaigns across TV, digital, in-store and other relevant touchpoints.

Lead the development of creative campaigns, communication platforms and packaging, partnering with external agencies and internal stakeholders.

Drive portfolio development and local innovation, from identifying opportunities through to successful market launch.

Own the brand P&L-related marketing agenda and budget, ensuring effective prioritization and return on investment.

Monitor brand and business performance and turn data and insights into clear recommendations and actions.

Build strong relationships with Sales, Commercial, Finance, R&D, Insights, Supply Chain and other cross-functional teams to turn brand strategy into business results.

Partner with regional and global teams, while ensuring the Opavia strategy remains relevant and impactful for Czech and Slovak consumers.

Build compelling brand stories and support Commercial and Sales teams in bringing the brand to customers.

Lead, coach and develop a Junior Brand Manager, supporting their growth and taking ownership of their performance and development.

What we're looking for

We are looking for someone who is ready to take ownership of a major brand and shape its future.

• University degree.
• Solid experience in Brand Management or Marketing, ideally from FMCG or another fast-moving consumer environment.
• Proven track record of building and growing brands, with experience owning a brand strategy or a significant part of a brand agenda.
• Strong experience in developing and executing integrated marketing strategies and campaigns.
• Experience with portfolio management, innovation and/or packaging development is a strong advantage.
• Strong commercial and analytical mindset, with the ability to connect consumer needs with business results.
• Excellent stakeholder management skills and confidence working with senior stakeholders across different functions and markets.
• Strong project and agency management skills, with the ability to manage multiple priorities and move projects from strategy to execution.
• Strategic thinker who is also comfortable rolling up their sleeves and making things happen.
• Excellent communication and storytelling skills.
• Fluent English and native-level Czech or Slovak.

What we offer

• The opportunity to lead the agenda of one of the strongest consumer brands in the Czech and Slovak markets.
• Real end-to-end ownership across brand strategy, communication, portfolio, innovation and budget.
• The freedom to shape local campaigns, innovations and packaging – not just execute global plans.
• The opportunity to influence both brand direction and business results.
• Leadership experience through managing and developing a direct report.
• A collaborative international environment with opportunities for professional growth and development.
• The opportunity to work with some of the world's best-known snacking brands within Mondelēz International.

In return for your commitment, drive and enthusiasm, we offer a wide range of benefits, such as:

• Pension plan
• Extra days off + sick days
• Fully covered life insurance
• Pluxee cafeteria – 11,100 CZK/year
• Meal vouchers
• Multisport Card
• And many more

We believe that diversity is the foundation of great results, just like with our cookies. That's why we create an open working environment where everyone can feel like themselves, and we welcome anyone who wants to work with us.





Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Regular

Brand & Portfolio Management

Marketing