Global Creative & Media Marketing Director

Job Description

What you'll bring to the team

✨ Why This Role Matters

This is the creative and media engine of Merlin. As the Global Creative & Media Marketing Director, you’re not just shaping campaigns — you're shaping how millions of families around the world experience joy, imagination, and play.

You’ll champion the creative vision, lead global media transformation, and unify brand storytelling across one of the world’s most loved entertainment portfolios.

This role stands at the intersection of big-idea creativity, audience-first media strategy, and global brand impact — and it’s a chance to influence every corner of Merlin’s attraction universe.

🎬 What You’ll Lead

1. Creative Strategy & Development

Own the global creative vision for Merlin’s family of brands.You will:

• Shape high-performing creative campaigns across paid, earned, and owned channels.

• Lead campaign development from first spark to global rollout.

• Elevate creative excellence across every format — film, OOH, social, digital, experiential, content ecosystems, and more.

• Partner with Global Brand to build global creative frameworks that protect brand identity while empowering local teams.

• Work with Global Content to ensure the big strategic idea translates into every piece of content, beautifully and consistently.

2. Media Strategy, Transformation & Investment

Be the driving force behind Merlin’s global media evolution.You will:

• Define the unified global media strategy in partnership with regions and agencies.

• Modernize media planning and measurement to maximize ROI and impact.

• Create a global media measurement framework to bring consistency and clarity across markets.

• Champion audience-first, insight-driven, test-and-learn media planning.

• Own global budgets for creative development, production, and media spend — balancing ambition with commercial value.

3. Agency & Partner Leadership

You’ll set the tone and expectations for Merlin’s global creative and media partners.You will:

• Lead our tier-1 global creative and media agency relationships.

• Manage scopes, contracts, commercial performance, and strategic output.

• Run global briefings and embed collaborative, inspiring ways of working across partners and internal teams.

4. Leadership & Collaboration

This role influences at the highest levels.You will:

• Inform and guide GTM leaders across NA, UK, and International markets.

• Represent creative and media strategy in executive forums, sharing bold thinking and performance insights.

• Act as a senior brand guardian — ensuring every campaign feels authentically “Merlin.”

• Inspire creative confidence, media innovation, and cross-team unity across the global marketing ecosystem.

🤝 Who You’ll Partner With

Team / PartnerHow You’ll Work Together Global BrandBring brand positioning to life through world-class campaigns & media. Global ContentEnsure seamless translation of big ideas into content excellence. Insights, Strategy & PlanningBuild data-driven creative & media approaches grounded in customer truths. GTM Leaders (NA, UK, Intl)Adapt global strategies for local resonance and performance. Consumer PropositionAlign creative and media outputs with proposition and commercial goals. Creative & Media AgenciesDrive brilliance, efficiency, and innovation across global creative and media ecosystems.

Qualifications & Experience

💼 Experience & Qualifications

You’ll thrive here if you bring:

• 15+ years in global brand, creative, or media leadership roles — ideally across consumer, entertainment, or multi-brand environments.

• A track record of building breakthrough, award-worthy global campaigns.

• Deep expertise in modern media ecosystems and performance marketing.

• Experience managing global creative/media agency partnerships and high-value investment portfolios.

• A balanced left-brain/right-brain approach: creative ambition + commercial accountability.

💡 Skills & Superpowers

• A bold storyteller with exceptional creative judgement.

• A strategic, data-driven thinker who sees both detail and big picture.

• A collaborative global leader who thrives in a matrix environment.

• A change-ready innovator who elevates thinking and inspires teams.

🌟 Merlin Leadership Behaviours

You naturally embody Merlin’s leadership DNA:

Soulfully Curious

You explore, question, learn, and push boundaries with positive intent.

Results Focused

You set high standards, track progress relentlessly, and deliver meaningful outcomes.

Extraordinary Teammate

You uplift, support, and champion your peers across markets and functions.

Develops People

You coach, empower, and help others grow — creating a high-trust, high-performance culture.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

Pay Range

Competitive