Global Consumer PR Director

Job Description

What you'll bring to the team

Are you a dynamic communicator who can shape and amplify Merlin's global brand voice?

We're on the hunt for a Global Consumer PR Director to lead and elevate our global consumer public relations strategy and execution across the world. This senior role will be responsible for shaping Merlin's brand voice with consumers, managing our reputation, and driving earned media coverage that supports our brand equity, commercial goals, and guest engagement.

We're looking for an individual with a deep understanding of comms landscapes across the world, a passion for storytelling, and a proven track record in leading high-impact Consumer PR campaigns across global markets.

KEY RESPONSIBILITIES

Global PR Strategy & Leadership

o Develop and implement a unified, insight-driven global consumer PR strategy aligned with brand and business objectives.

o Lead PR planning and guidelines across Merlin’s global portfolio of attractions and brands, ensuring consistency and creativity in messaging.

Brand & Campaign Communications

o Partner with brand, marketing, and digital teams to support and amplify global campaigns with compelling earned media activity.

o Oversee storytelling that resonates with diverse global audiences while reflecting brand positioning and tone of voice.

o Working closely with Corporate Affairs, shape how we balance between Merlin Masterbrand messaging and sub-brand messaging.

Media Relations & Crisis Communications

o Serve as a senior media spokesperson and liaison for global consumer press inquiries, developing strong relationships with international media.

o Help to manage reputation and crisis communication strategies and responses in partnership with Legal, Corporate Affairs, and senior leadership.

Innovation & technology

o Act as the oracle in the business in relation to developments in PR tools and technology and the emergence of innovative consumer PR platforms.

Agency & Market Oversight

o Define our approach to working with PR agencies globally / locally and define clear KPIs, budgets, and performance expectations.

o Support cluster level PR teams to ensure alignment and best practice sharing.

Measurement & Insights

o Establish robust PR measurement frameworks and set KPIs to evaluate effectiveness, share insights, and optimize future activity.

Team Leadership & Development

o Lead and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.

Qualifications & Experience

· Extensive senior-level experience in consumer PR or communications, ideally within a global brand, media, entertainment, or leisure business.

· Proven success in leading PR campaigns across multiple international markets.

· Strong crisis communication experience and media handling skills.

· Exceptional written, verbal, and storytelling abilities.

· Experience managing agencies, budgets, and cross-functional teams.

· Strategic thinker with strong commercial and brand acumen.

· Ability to thrive in a fast-paced, dynamic, and global environment.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

Pay Range

Competitive