One Demand Data & Analytics (ODDA) is a Mars Wrigley program that harnesses the power of data and insights to solve some of the critical business-wide problems we face – unlocking quality growth and operational excellence. ODDA team is being built under Chief Growth officer organization and is led by Global VP Data Analytics & Insights.
Through ODDA, we deliver connected insights across the entire demand ecosystem. We empower our Associates with the right data, tools, and capabilities so they can take decisive action, maximizing value and making a meaningful impact on our consumers, our customers and our business.
The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across Media, Content, Search and CRM and shopper marketing consumer promotions optimization. Marketing vertical is one of key enablers for global Media 2025 program that drives best in biddable, enables integrated consumer journey and drives 100% addressable content. Example of use cases to work on is media mix modelling, cross-media measurement, search optimization, multi-touch attribution, audience building and enabling personalization via AI based content generation scenario planning to optimize margin after conversion and gross sales value ROI for CP/Shopper Marketing spend by ensuring we have comprehensive ROI capabilities that make us better investors short term and long term, household penetration and many more.
Senior Data Scientist role sits within Global Marketing Analytics Director organization and is global working across North America, Europe, Global emerging markets and China. This role will be integral part of the expanding data science function and to deliver advanced analytics capabilities and solutions to act, maximize value and make meaningful impact on our consumers, customers, and business. The role involves hands-on delivery of analytics and insight and requires end-to-end expertise from data, analytics and insight delivery to stakeholder engagement and support of benefit realization.
What are we looking for?
Bachelor’s degree in Analytics or related quantitative fields (statistics, Operations research, mathematics, econometrics etc.). Advanced degree will be preferred
4 to 6 years' experience in applied data science role or equivalent; ideally in CPG/Retail
Knowledge and experience in modelling techniques and advanced applied skills (e.g. significance testing, GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc.) using tools like Spark, Scala, SAS, R, Python, Bayesia, H2O, Storm, Yarn, and Kafka
Experience querying databases (SQL, Hive)
Experience working with big data platforms such as Hadoop ecosystem (Azure), including in-memory solutions (SAP HANA and Apache Spark)
Working knowledge of data visualization tools such as Tableau, Power BI, D3, ggplot, to deliver output to the broader business community to improve decision making and productivity
Experience or knowledge of Shopper marketing and direct consumer promotion, marketing analytics, performance marketing and related data sources, specifically experience with Google Analytics, Data Studio and Google Tag Manager, SAP, Salesforce, other DSP/DMPs, Shopify, Facebook & Google Ads Manager, Data clean rooms, Consumer data platforms, Audience intelligence platforms, Heatmapping software, Social listening etc. as well as internal and external consumer data sources including consumer panel data, first party (e.g. e-mails, MAIDs), second party (e.g. JBP (Meta, Amazon), Retailer Media) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI) is preferred, but not mandatory across all data sources mentioned
AGILE Software Development
Strong communication and presentation skills
What will be your key responsibilities?
Lead and build Advanced analytics capabilities, focusing on Media, Content, Search and CRM and shopper marketing consumer promotions optimization
Deliver consumer data analytics and measurement to allow business to understand real-time performance and act at pace on marketing campaigns including digital
Applies strong expertise in AI through use of machine learning, data mining, and statistical models to design, prototype and build next generation AA engines and services
Collaborate with business partners to develop novel ways to meet objectives utilizing cutting edge techniques and tools
Effectively communicate the analytics approach and how it will meet and address objectives to business partners
Advocate and educate on the value of data driven decision making focusing on the “how and why” of solving problems
Lead analytic approaches, integrating work into applications and tools with data engineers, business leads, analysts and developers
Create repeatable, interpretable, dynamic and scalable models that are seamlessly incorporated into analytic data products
Engineer features by using your business acumen to find new ways to combine disparate internal and external data sources
Share your passion for Data Science with broader enterprise community; identify and develop long-term processes, frameworks, tools, methods and standards
Collaborate, coach, and learn with a growing team of Data Scientists
Stay connected with external sources of ideas through conferences and community engagements
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus
The Talent Acquisition Team are taking some time out over the end of the year to spend with friends and family. As a result you may not hear from us until January 2023.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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