Digital Commerce, On Demand Delivery and O2O are set to represent 35% of all CPG Sales in the not too distant future. Super Charged by the Pandemic this high growth tailwind channel represents a significant opportunity across all geographies, with varying levels of penetration and sophistication and a mix of bricks to clicks players, pure players and insurgent on demand delivery providers.
Winning the algorithm with consumer and shopper propositions is key to our success.
In order to accelerate the d-comm agenda Mars Wrigley has recognized that we need to staff up the Global Hub and will be creating a Global CoA (Center of Acceleration) who will work closely with the CoAs in the markets and regions, along with cross-functional partners to develop strategies and plans to achieve our clear ambition of >3x our sales by 2030.
The Global Director of D-Com Enterprise Capability will develop and execute the capability and change strategy to drive transformation of our Digital Commerce capabilities within the dedicated D-Com teams globally and across partner functions critical to enable our organization to win.
This individual is responsible for leveraging digital technologies, data analytics, and innovative solutions to enhance consumer engagement, improve operational efficiency, and drive revenue growth. The role holder will lead the Enterprise Digital Commerce Maturity reviews with all key markets globally, lead the Operations and Analytics function to ensure key performance D-Commerce data is robust, available and accessible to all key stakeholders and also drive our Learning & Development Agenda through all stakeholder groups globally in Mars Wrigley.
The role holder will manage the Global D-Com PMO, driving rigor and excellent deployment of our Global D-Com Transformation and also develop and execute the wider change plan across the enterprise.
Own and lead the development of the Global D-Com Enterprise Capabilities Strategy and approach, building a vision, strategy and roadmap that seamlessly connects to our broader organization digital transformation and key shifts such as ‘’One Demand’. Ensure strategies are ‘today forward’ and ‘future back’. Identify, develop, and optimize overall global digital capabilities in service of our D-Com ambition.
Build and drive a culture of ‘Capability Excellence and Continuous Improvement’ enabled by sophisticated measurement techniques and key performance indicators (KPIs) to measure the success of digital initiatives and drive continuous improvement.
Build and execute the ‘Organizational Capabilities to win’ strategy including driving fact based reviews of market and regional ‘readiness to win’ and ‘capability maturity’ reviews. Lead the team to unlock the power of our ‘One Demand Data and Analytics’ strategy trough driving expertise in Product Ownership and Operations leadership. Collaborate with Pet and Food Segments, along with Mars university to transform the Learning & Development agenda for D-Com, ensuring seamless connection to other enterprise transformations.
Design and deploy the change management strategy for Global D-Com, ensuring consistency across all functions and geographies, upskilling teams, managers, and leaders with change leadership and management tools. Ensuring sufficient change management resources are in place and fully engaged globally, regionally and locally across the program with appropriate representation from all key functions. Design, pressure test, and land the strategy and implementation of the change management plan and roadmap. Owning the narrative for change management comms, ensuring line of 1 to all key stakeholder.
Operations and Analytics Strategy: own the ‘Product Ownership’ function for Global D-Com as the key partner of the ODDA team and drive operational excellence of the D-Com Business unit across planning, forecasting, budgeting, reporting and engagement. Build the plan to deliver the fundamentals today and shape the approach for advanced capabilities as the next stage on the roadmap. Line manage the Global D-Com PMO to ensure the Global D-Com strategy is deployed with excellence globally and in the regions and markets.
Broad, diverse & significant e-commerce, sales, digital, marketing and customer experience with ability to impact and influence customers of all sizes at all levels of management.
Leadership experience to include membership of a leadership team and or large scale strategic initiative requiring enterprise accountability and entrepreneurial thinking
International experience in different geographies, working across cultures, different markets, prior experience in managing different trade development and structures.
Strong track record of developing and executing visions and strategies with the ability to inspire and led a team/matrix organisation to deliver business results consistently.
Leading change: experienced leader of change programs.
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