Cereal Marketing Lead

Job Description

Job Description:

Solid experience in cereal marketing is mandatory.

What would be your key responsibilities?

Brand Strategy Development

-Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly

-Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion

-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews.

Brand Innovation Strategy

-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline

-Create, develop, and deploy effective initiatives to accelerate the penetration growth

-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth

Brand Communication & Media Strategy

-Work with global & local teams to define brand proposition and communication strategy;

-Translate Brand Compass into brand campaigns and activities to consistently build the brand creatively, and continuously build distinctive brand assets and penetration growth;

What are we looking for?

-Minimum 8 years of marketing experience, ideally in MNC FMCG companies

-Bachelor’s degree, ideally in marketing

-Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility

-Fluent in English and Mandarin, both written and oral

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and benefits package, including a company bonus.