Senior Lead Product Marketing (all genders)

Job Description

The Role

In this role, you will be responsible for developing and executing product marketing strategies that align with our company's goals and objectives. You will also be responsible for managing the customer marketing function, including customer segmentation, retention, and cross-selling/up-selling programs.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking.

That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• Develop and implement product marketing strategies to support the company's goals and objectives, including go-to-market plans, product positioning, messaging, and pricing strategies.
• Lead the development of product launch plans and ensure effective cross-functional coordination across teams to ensure successful product launches.
• Collaborate with the sales and product team to develop sales enablement tools and materials, including sales presentations, product demos, and training materials.
• Manage the customer marketing function, including customer segmentation, retention, and cross-selling/up-selling initiatives.
• Develop and execute customer marketing campaigns across various channels (e.g., email, social media, events) to drive customer engagement, loyalty, and retention.
• Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product and marketing strategies.
• You work remotely and/or at one of our locations in Germany.

What you bring to the table

• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• 7+ years of experience in product marketing, customer marketing, or related roles, preferably in a B2B SaaS environment.
• Experience in leading a team and manage cross-functional teams to achieve overall strategy goals.
• Proven track record of developing and executing successful product marketing strategies, including go-to-market plans, product positioning, messaging, and pricing strategies.
• Experience managing customer marketing functions, including customer segmentation, retention, and cross-selling/up-selling initiatives.
• Excellent written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with target audiences.
• Analytical mindset and ability to use data to inform marketing strategies and decisions.
• Ability to thrive in a fast-paced, dynamic environment and prioritize multiple competing priorities.
• Fluent in English, additional languages are a plus.

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs
• Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
• Charity Time – We support you in taking the time to do some good
• Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need
• Generous vacations – We encourage you to take time off to relax, travel, and recharge
• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas