(Senior) Performance Marketing Manager (all genders)

Job Description

The Role

As our (Senior) Performance Marketing Manager you'll have the opportunity to work with a talented and diverse team to develop and execute effective marketing strategies across various channels such as paid search, social media, and more. You'll be responsible for driving business results and improving the customer experience through innovative campaign ideas and optimisation. In this role, you'll have the chance to work on exciting projects and lead experimentation to help shape our marketing direction, whilst mentoring and developing performance marketing team members. This role will utilise your creative and analytical skills and whilst working with cutting-edge marketing automation tools and platforms.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking.

That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• Oversee the entire lifecycle of performance marketing campaigns across paid search, social media, display, and video channels. This will include developing launch strategies, optimizing performance, implementing effective retargeting efforts, and proactively formulate concrete improvements in the day-to-day reporting

• Distribute media budgets based on our full funnel (Oppos, Wins, Revenue) and identify opportunities for expansion & scaling new and existing performance marketing channel

• Work with a wide range of stakeholders including our Brand, Content & Creation, MarTech and the Sales team to support the improvement of the customer experience across the full funnel

• Lead rapid experimentation (A/B testing) of new channels, new campaign, objective, creative / format, landing pages, ad copy, and more and reports regularly on it

• Use project management tools to lead the creation, organization, and planning of the campaigns, track progress and further optimize its usage and structure

• Develop, present and execute go-to-market performance strategies with an ability to combine product specific and digital marketing know-how

• Meet or exceed quarterly and annual performance targets for leads generated by marketing campaigns or pro-actively come up with solution to solve/fix

• Proactively leverage analytic and creative skills to autonomously identify and solve performance marketing challenges

• Guide and mentor performance marketing managers to help them reach their full potential

• Conduct and facilitate brainstorming sessions, meetings, and discussions with a diverse range of stakeholders to drive effective decision-making and consensus-building

What you bring to the table

• 6+ years of experience in performance marketing or a related field

• Strong analytical skills with the ability to use data to develop insights and optimize campaigns

• Proven track record of driving business results through paid search and paid social campaigns

• Experience with social channels such as LinkedIn

• Creative thinker with the ability to develop innovative campaign ideas

• Detail-oriented with strong organizational skills

• Excellent communication and collaboration skills

• Ability to work cross-functionally with other teams including creative, product, and data/analytics

• Experience managing and mentoring performance marketing team members

• Familiarity with marketing automation tools such as HubSpot and Salesforce, as well as other performance marketing tools and platforms

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs
• Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
• Charity Time – We support you in taking the time to do some good
• Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need
• Generous vacations – We encourage you to take time off to relax, travel, and recharge
• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas