(Senior) Marketing Analytics and Intelligence Manager (all genders)

Job Description

The Role

As our (Senior) Marketing Analytics and Intelligence Manager(all genders), you will be responsible for analyzing large amounts of data from various marketing channels and creating insights to optimize our marketing strategies. In addition to working closely with our global marketing teams, you will collaborate with our BI and finance teams to ensure that our marketing data is effectively integrated into our BI platform and available in real-time, and that our marketing expenses are in line with budgets and business goals. You will make data-driven decisions to maximize ROI and also manage and maintain our marketing databases to ensure that our data quality is at the highest level.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking. That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• Develop and implement marketing reporting frameworks.
• Conceptualize and coordinate the creation of dashboards.
• Own the end-to-end data pipelines for marketing sources and validate all relevant data.
• Draw conclusions from data and translate them into meaningful actions.
• Work closely with our Finance, BI, Sales and Marketing teams to further develop and align our business reporting and data landscape.
• Manage our web tracking and analytics infrastructure (e.g.: Google Analytics and Google Tag Manager)
• Develop strategies regarding better performance measurement (e.g.: privacy regulations, cookie changes, attribution)
• Build a consistent marketing data landscape across different tools, channels, and teams.

What you bring to the table

• You have at least 5 years of professional experience in marketing data and analytics in a B2B environment.
• You have a great understanding of marketing data, marketing attribution and KPIs in a B2B SaaS context (e.g. Cohort and Funnel Analysis)
• You are experienced in data analysis and reporting using appropriate tools and methods (SQL, Tableau, Python, etc.)
• You are experienced in data modelling (Translating raw data to insights).
• Experience in managing web analytics and tracking environments using Google Analytics and Google Tag Manager is a plus.
• You are business fluent in English, which enables you to communicate confidently with our international teams and stakeholders.
• You have successfully managed and completed complex projects.
• You have a high attention to detail, stellar analytical skills, and the ability to make data-driven decisions.

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs
• Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
• Charity Time – We support you in taking the time to do some good
• Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need
• Generous vacations – We encourage you to take time off to relax, travel, and recharge
• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas