Senior Lead Field Marketing (all genders)

Job Description

The Role

As our Senior Lead Field Marketing you are responsible for overseeing the development and execution of marketing campaigns and events that aim to generate leads, drive brand awareness, and support our sales team. You collaborate with cross-functional teams, manage budgets, analyze metrics to measure campaign effectiveness, and ensure alignment with all overall marketing and business objectives.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking.

That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• You will lead a team of native Marketing specialists across all our markets within a Matrix organization set-up.
• You will be responsible to grow the inbound opportunity pipeline via our Country Marketing channels Social Media, E-Mail, Cooperations, Events and Webinars.
• You ensure to localize highly relevant group campaigns.
• You ensure an effective collaboration with our Demand Generation team and constantly monitor budget allocations.
• You ensure a compelling communication in our Markets.
• You optimize the alignment processes between Country Management, Marketing, Sales Development and Sales in each market.
• You ensure cross-country best-practice sharing and initiate testing scenarios.
• You will work in one of our subsidiaries and/ or remote.

What you bring to the table

• You have several years of professional marketing experience in B2B/ SaaS environment.
• You have experience in Senior or Lead Marketing roles.
• You have strong leaderships skills and can clearly demonstrate this.
• You have already successfully led a larger team ideally globally or remote teams across multi-regions
• You have very good written and verbal communication skills.
• You are an analytical, data-driven Marketeer with a creative mindset.
• You are experienced in organizing events, innovative webinar formats and are able to develop innovative Marketing concepts.
• You are business fluent in English, which enables you to communicate confidently with our international teams.

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs
• Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
• Charity Time – We support you in taking the time to do some good
• Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need.
• Generous vacations – We encourage you to take time off to relax, travel, and recharge
• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas