(Senior) Customer Marketing Manager (all genders)

Job Description

The Role

As Customer Marketing Manager, your role is to strengthen customer satisfaction, loyalty and retention by improving the customer experience across the entire customer journey. You will ensure that our customers have a truly unique and valuable communication experience across all customer marketing channels. You will leverage existing data sources, surveys and the resulting information about our customers to drive growth. Together with the Customer Success Team you identify cross-sell and upsell opportunities and drive revenue growth through appropriate marketing measures such as mailings and campaigns.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking.

That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• You are in charge for planning and executing our global customer marketing strategy

• You conceptualize and implement global cross- and upselling campaigns and help our Country Marketing Managers to scale their local campaigns

• You oversee customer mailings and the strategic further development of our email marketing channel

• You are data-driven and measure the success of your campaigns

• You are responsible for building a community of brand advocates and the generation of customer success stories and reviews

• You coordinate the publication of customer-specific documents together with copywriters, consultants and other customer-facing teams

• You are responsible for the further development and maintenance of our customer portal

• You are in constant communication with our Customer Success Team

What you bring to the table

• A Bachelor’s degree in Marketing, Business Administration, or any other relevant disciplines

• At least 3+ years of experience in Marketing

• Experience in B2B/ SaaS background is a plus

• Experience in marketing automation tools & CRM would be beneficial

• You are a service-oriented team player who inspires internal and external stakeholders with an entrepreneurial mindset but also with a practical hands-on mentality

• The ability to write effective copy is a necessity

• You have proven to be self-organized, proactive, and quality-conscious

• You are business fluent in English, which enables you to communicate confidently with our international teams.

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs

• Mobile Work – Sometimes, a change of scenery can boost creativity and productivity. And sometimes, it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical.

• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn, and celebrate.

• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so

• Charity Time – We support you in taking the time to do some good

• Health & Wellbeing – We care about your mental health and well-being and provide you with the programs to stay fit and productive and get the support you need.

• Generous vacations – We encourage you to take time off to relax, travel, and recharge

• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process.

• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances

• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us

• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas