Field Marketing Specialist DACH (all genders)

Job Description

The Role

As our Marketing Specialist for the DACH region, you will be responsible for developing and executing regional marketing activities, with a particular focus on events and webinars. While you will receive support from our Event Team for organizing events, the marketing perspective falls within your purview. The successful candidate will create unique and creative event concepts, manage partnerships with sales and third-party speakers, and ensure that each event aligns with the integrated marketing campaign themes.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we are powered by the uniqueness of our people and are committed to creating an inclusive work environment where everyone can grow and feels respected. The more voices we have represented in our business, the more we will all thrive, contribute, and be forward-thinking.

That’s why we only want to assess candidates based on qualifications, merit, and business needs. You are welcome at LucaNet for who you are, no matter your gender identity, sexual orientations, personal expression, racial identity, ethnicity, religious belief, and disability status.
People don’t fit into neat boxes, we know that. If you think you’d excel in this position, even if you don’t cover all points, we really want to get to know you and why you’re great for the role. Please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey

What you'll do

• You are responsible researching and creation of events and webinars in Germany, Austria and Switzerland (DACH region). Our event team will support you with the organisational aspects.
• You adopt global concepts, create unique country specific concepts and combine your creative and analytical mindset to achieve our targets.
• You are responsible for creative event concepts to stand out the competition and get maximum attention at 3rd party industry events and ensure that each event and webinar fit into our integrated campaign themes and support the customer journey of each participant.
• You will write and edit marketing copy in German, with a particular focus on crafting compelling copy for webinars and events (e.g. E-Mail, Social, Ads).
• You are in constant exchange with our Sales, Content, Demand Generation teams and Product Marketing to coordinate topics, promotion and keep track of marketing impact on the sales pipeline.
• You will measure and analyze marketing campaign effectiveness, and use data-driven insights to optimize future campaigns.
• You are constantly benchmarking the effect of your activities and plan your budget accordingly.
• You can carry out your tasks fully remotely in Germany or in one of our offices.

What you bring to the table

• A Bachelor’s degree in Marketing, Business Administration, or any other relevant disciplines.
• You have at least 4 years of relevant professional experience in B2B Marketing, especially in organizing events and optimizing webinars (tech/SaaS/finance background is a plus).
• You are experienced in marketing automation tools. CRM is a bonus.
• You have excellent writing capabilities in English and German, especially for creating compelling (ad) copies, Newsletters, Blog Posts or Social Media posts.
• You are well experienced in managing relationships with industry partners and customers.
• You are KPI driven, experienced in working with OKRs and focus on the ROI of your activities.
• You see yourself as growth hacker who is intrinsically curious and motivated to learn.
• You have proven to be a solid multitasker, self-organized, proactive, and quality-conscious.
• You have business fluent German and fluent English skills. Other languages are in Plus.

Perks at work

• LucaFlex – We enable you to determine your work schedule and location according to your needs
• Mobile Work – Sometimes a change of scenery can boost creativity and productivity. And sometimes it’s just time for a break. That’s why we offer you our mobile work options or a sabbatical
• Team Spirit – We work as a team and like to celebrate as a team, so we take any opportunity to get together, learn together, and celebrate together
• Learning & Development – We encourage you to pursue knowledge and inspiration and give you the time, space, and budget to do so
• Charity Time – We support you in taking the time to do some good
• Health & Wellbeing – We care about your mental health and wellbeing and provide you with the programs to stay fit, productive, and get the support you need
• Generous vacations – We encourage you to take time off to relax, travel, and recharge
• LucaNet.Engage – We support your personal and professional development in a targeted manner with our employee development process
• Compensation and Company Pension Plan – We are committed to Fair Pay as well as supporting our people also for their future with a company pension plan and/or pension allowances
• JobRad – We have partnered with JobRad so that you can find your dream bike supported by us
• Staff Discounts – Thanks to our corporate benefits partner, you can receive a whole bunch of discounts for different areas