US Head of Growth Marketing

Job Description

Influencer is a data-led, global influencer marketing business with a unique, end-to-end ‘people power & platform power’ approach. Their data-led ideation studio, brand platform and creator app join forces to deliver impact at scale. Influencer is championing a movement towards ‘True Human Influence’ - the more tangible, scaled outcomes creators can drive beyond just likes and impressions.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall - Influencer’s creative minds let data ‘art-direct’ the journey to the outcome, while powerful technologies for both brands and creators make it easy and speedy to activate at scale.

On top of this, Influencer’s technologies are supercharged by official data integrations with the world’s leading social platforms for an extra layer of accuracy. Influencer is recognised as an Official Global Marketing Partner of both TikTok and Meta.

Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai and Warsaw. From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year round.

Influencer are one of the first companies to pop up in the space and are among the market leaders within this booming industry. We were placed in the Top 50 best companies to work for by Campaign in their Best Places’ to Work Award 2021 & 2022, and recently were named as one of the UK’s fasted growing Tech companies by Deloitte.

We also earned our Flexa approval, meaning we are an employer who supports flexible working!

Description

In this exciting role you will be working, leading and delivering on our US growth marketing plan.

Reporting into the SVP of North America, your role will be to work with all business departments in order to build on our Brand Awareness in support of our Commercial Operations revenue growth.

Key Responsibilities:

• Lead US growth marketing initiatives to build lead generation and opportunities for the commercial team.

• Assist in continuously developing our brand strategy, company positioning, product positioning and overall evolution in the US, while maintaining a global perspective, consistent tone of voice, and relevance.

• Collaborate with the Comms team to devise an award strategy that positions our work as disruptive and innovative, working closely with the wider US team.

• Develop growth strategies to support our expansion across the US (we want to make sure all key states are covered!)

• Manage US growth marketing budget in partnership with SVP and CEO.

• Work closely with SVP to build partnerships with brands, platforms and agencies with long term business goals in mind, prioritizing strategic partnerships and relationships.

• Experience in event and conference marketing that drive qualified lead generation and convert to sales - Think thought leadership, sponsored events, hosting our own events and more! We want to be thought leaders in the creator economy and top of mind with clients and partners.

• Own performance reporting to ensure we track and deliver on our marketing objectives and drive business goals.

Requirements:

• 7-10 years years of growth and experiential marketing experience within the media space, ideal with content and paid social experience.

• 3+ years of people management experience: you’ve grown and developed regional or global marketing teams.

• Must have experience in developing product marketing strategies

• Experience building out CRM processes, e.g. Hubspot.

• Experience in high volume growth (preferably in the B2B space).

• Understanding of what it takes to work with an early stage company.

• Evidence of success in growing customer base from the ground up
  
  

In return you’ll get:

• An opportunity to work in a fun, progressive team with a passion for making Influencer an amazing, diverse and equitable place to work

• Hybrid, flexible work environment

• Large progressions for growth - you’ll be a key player in the next stage of growth for our company

• Medical Benefits + 401K

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.