Measurement Analyst

Job Description

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

What are we looking for?

In this exciting role you will be working alongside the Senior Analyst and supporting the Measurement Director in a newly formed team to level up our measurement and research capabilities globally.

Roles & Responsibilities:

• Manage and deliver campaign measurement and effectiveness studies

• Analyse campaign data, extract insights, and build reporting and client-facing presentations

• Liaise with our existing 3rd party suppliers who support us with measurement, and help on-board new suppliers and new capabilities

• Train and up-skill the wider business on their use of Insights and Analytics for Measurement

• Work closely with our Sales team as a subject matter expert on post-campaign analytics, client learning agendas, and RFP/RFI support

• Support the wider Measurement team on strategy, training, and collaboration with other internal teams (such the Product team for reporting and dashboards, and the Marketing team for PR, press and events)

Experience:

• Experience working with data and relevant tools (e.g. Excel/Sheets

• Ability to convert data and results into insights and recommendations

• Ability to collaborate with “non-data” stakeholders by communicating results and insights in an accessible manner

• An understanding of and some experience working in marketing and the media industry

• An understanding of media campaign measurement studies, both for influencer marketing and more widely

• Experience working with external stakeholders (both client and agency side)

• Economics, statistics, mathematics or related degree

• Experience running campaign measurement studies such as brand lift

• More advanced data and analytics skills (e.g. Python, R, SQL, dashboards)

• Knowledge of 3rd party tools and suppliers

(some of our) Benefits & Perks:

• • Career Framework approach to levelling, ensuring our compensation and progression is competitive

  • 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

  • Office first hybrid approach with 3 days in our London HQ

  • Standard working hours are 9am - 5pm (Flexibility outside of core hours of 10am - 4pm) & 4pm finishes on a Friday!

  • Private Healthcare through Vitality

  • Wellbeing support through Vitality including EAP & Mental Health cover

  • Yearly tenure celebrations

  • Cycle to work scheme

  • Company wide offsites, seasonal celebrations and events

  • In office snacks & monthly lunches

  
  At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.