Impression • Nottingham, United Kingdom

Marketing Technology Specialist

Employment type:  Full time

3–4 days/week at home

Core hours 11–3

Dog friendly

Job Description

We're looking for an ambitious Marketing Technology Specialist to join the team and help us continue to deliver award-winning results for our clients.

Impression were recently ranked fourth in UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

The Role

As part of the solutions team, the Marketing Technology Specialist delivers a range of projects both directly with clients and in a support capacity via our internal delivery teams. These projects will primarily consist of implementing and maintaining tracking and performance monitoring technology for a variety of marketing and analytics platforms. The role requires a strong understanding of web technology and marketing platforms to ensure our performance teams are empowered with high quality data for both reporting and ad optimisation.

Who are you?

To be considered for the Marketing Technology Specialist role at Impression, you will need to have:

  • Good understanding of digital marketing channels
  • Strong understanding of Google Analytics
  • Good working knowledge of javascript and using regular expressions
  • Good understanding of web tech (eg. HTML, cookies, servers, clients, APIs)
  • Experience with CMSs such as Wordpress, Shopify, Magento etc.
  • Experience navigating digital marketing platforms (Google Ads, Facebook Ads, GSC etc etc.)
  • Team work & collaboration Commercial awareness

What will you be doing?

  • Implementing tracking technology using tag management solutions such as Google Tag Manager
  • Setup and maintenance of clients analytics platforms such as Google Analytics
  • Using innovative methods of data collection such as offline conversion tracking
  • Utilising the latest tracking technology such as server side tracking, consent mode and enhanced matching
  • Supporting paid media teams in implementing and debugging conversion tracking
  • Running analytics audits and producing analytics health checks Creating reporting dashboards using
  • Google Data Studio Managing and maintaining internal ETL platform (Adverity)
  • Manage both internal and external stakeholders expectations
  • Contribute to the evolution of our service offering through process improvement and keeping up to date with the latest analytics and tracking tech
  • Supporting our marketing team through blogging, guest posting and writing whitepapers
  • Running analytics training sessions to ensure a strong baseline knowledge across the teams

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Why work for us?

We are proud to be recognised by:

- “Flexa 100” Most Flexible Companies to work for

- A Great Place to Work®

- B Lab UK Certified B Corp®

- Our Glassdoor reviews, scoring 4.8/5 by our employees

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

Some of the good stuff:

  • A starting salary of £27,500 - £31,500 DOE with a transparent career progression framework and regular quarterly performance reviews
  • 28 days annual leave (plus your 8 bank holidays in 2022 means over SEVEN weeks off work to spend on travels/family-time/hobbies/chillin’)
  • Flexible and hybrid working, we like to balance remote time with time in the office collaborating and having fun in person whatever works for you!
  • Private medical insurance and access to mental health support systems, including remote therapy sessions
  • A full social calendar with a planned social event each month (Summer & Christmas parties are usually off-site!)
  • Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period
  • 3% employer pension contribution, with an additional 1% based on company performance
  • Extended maternity & paternity leave, for you to take care of the newest member of your family
  • Life leave – moving house? taking a loved one to a hospital appointment? Sometimes the unexpected happens in your life and you need some paid leave
  • Special savings on bikes and tech through Cyclescheme and Techscheme respectively
  • Access to Perkbox, an online portal full of amazing discounts and freebies
  • The usual agency stuff – office dogs, yoga, drinks fridge, zumba, ping pong etc

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

Company benefits

Open to part-time employees
Open to job sharing
Enhanced maternity leave
Enhanced paternity leave
Pregnancy loss leave
4.5-day week
Enhanced Sick Pay with access to free therapy appointments via HelloSelf
Private medical insurance
28 Days Holiday
Life Leave - discretionary leave for Moving House, a New Pet or supporting `family or friends with a difficult situation.

We asked employees of Impression how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are very happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done
Working at Impression

Company employees


Gender diversity (male:female:non-binary)


Office locations


Hiring Countries

United Kingdom
Awards & Achievements
Most flexible Consultancy & Agency companies

Most flexible Consultancy & Agency companies

Industry awards 2022