Digital Strategy and Planning Consultant

Job Description

About Impression

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London. We deliver paid media, SEO, digital PR, CRO and analytics strategies for exciting and ambitious multi-national brands.

Impression recently took home the award for the Best Large Agency to Work for and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want talent to grow with us!

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

We're looking for an experienced strategy consultant, to work within the Impression strategy team, taking a lead on our media planning capability across the full digital channel mix. This role may be suitable for those already working in a Strategy/Media Planning role, or those currently with Paid Media / Performance Marketing experience looking to branch out into a more channel-agnostic role. Most importantly, you're able to produce and realise data-driven media plans that meet and exceed business-level objectives.

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

• Competitive salary – verified by an external salary benchmarking company
  
• Flexible, hybrid working options - as per ways of working charter
  
• 4.5 day working week (currently trialling for 6 months)
  
• Private medical insurance with access to EAP
  
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
  
• Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period
  
• Access to HelloSelf, a virtual therapy platform
  
• Enhanced parental leave
  
• 28 days annual leave, plus bank holiday
  
• Life leave – when something unexpected happens in your life and you need some paid leave
  
• Pregnancy loss and parental bereavement leave
  
• Compassionate leave
  
• Eye-care vouchers
  
• Opportunity to save on and spread the cost of new tech through Techscheme
  
• Travel to work scheme
  
• Railcard salary sacrifice scheme
  
• Budget for books, tools and software
  
• A full social calendar with a budget per person and 1 social event per month
  
• Summer and Christmas party (off-site)
  
• Chance to attend national and international conferences
  
• Top Apple equipment to use at work
  
• Savings on bikes and accessories through Cyclescheme
  
• Contributory pension scheme
  
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks
  
  

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies

The Role

In this role you will report into the Head of Digital Strategy.

You will lead the digital strategy across a number of our priority client accounts, bringing together paid media, SEO, digital PR, CRO and analytics to create multi-channel campaigns designed to help our clients achieve their business objectives. In addition to this you will play a key role in the scaling of our digital strategy department, assisting the head of department in proposition and process development, as well as the training and managing the wider team. There will be a specific focus on media planning and forecasting within this role.

As a Digital Strategist at Impression, you will be responsible for:

• Own the delivery and growth strategy of a portfolio of key multi-channel accounts

• Assist the Head of Digital Strategy in growing, managing and developing the digital strategy team and its respective disciplines

• Line manage members of the digital strategy team, helping to guide their learning and development

• Develop and improve, alongside the Head of Digital Strategy, our approach to media planning and forecasting

• Contribute to Impression’s own marketing through thought leadership content and speaking

• Contribute to new and existing business pitches with the commercial team support

• Create additional internal demand for other Impression services, working with our Client Success team

• Manage both internal and external stakeholders expectations

• Build on your own profile as a digital strategy thought leader through social media

• Assist the Head of Digital Strategy in the creation of departmental processes for winning, retaining and delivering work

• Take a proactive and consultative approach in your client relationships to assist with theirs and our growth aspirations

• Contribute to the evolution of our service offering through process improvement, competitor analysis and market research

• Contribute to Impression’s learning and development programme, with a particular focus on the training of new digital strategists

• Evaluate client’s strategies in line with their overall business objectives and identify ways to optimise the strategy and areas for improvement for future campaigns

• Build media plans for clients, using insight and data to inform decision making, resulting in plans that are effective at driving business results

• Build cross channel forecasts for clients and new prospects, using the data we have available

Salary: £35,000 - £51,000 DOE (plus £6,000 London Weighting for those living in the Greater London area)

Is this role for you?

We're looking for a candidate with an existing in-depth understanding of the hurdles larger SME and PLC clients come up against when it comes to setting and executing a digital marketing strategy.

To be considered for the Digital Strategy Consultant role at Impression, you will need to meet the following criteria.

Required:

• 5+ years experience in a similar role (ideally agency-side but in-house/brand-side also considered)

• Previous hands on experience in at least two of: SEO, Digital PR, Paid Media, Analytics, Conversion Rate Optimisation

• Very strong knowledge of the appropriateness and effectiveness of digital marketing activities including SEO, Digital PR, Paid Media, Conversion Rate Optimisation

• Good understanding of online web analytics, specifically Google Analytics

• Experience in objective setting, setting performance indicators and reporting for a portfolio of multi channel accounts

• Very strong numerical skills with proven ability at media planning and forecasting, demonstrating the ability to show media effectiveness and return on investment

• Exceptional client management skills and be able to tell us how you deliver great experiences

• Have demonstrable team management skills

• Communicate your passion for digital marketing strategy

• Have demonstrable experience managing multiple, sometimes conflicting, deadlines

• Be a natural when it comes to adopting new software and technologies

• Be a strong communicator, both written and verbally

• Have experience in incrementality measurement

Also beneficial:

• Experience in developing systems and processes to monitor performance across a growing portfolio of accounts

• Experience using media mix modelling and/ or econometrics as measurement solutions

• Experience managing Google Marketing Platform partnerships

• Experience in designing and delivering commercial training programmes

• Experience coaching and developing junior staff

• Experience in international digital marketing projects

• Experience with marketplaces such as Amazon

• Have published work available online (i.e. blogs, whitepapers, guest articles, recorded video)

• Experience reporting on financial departmental performance actuals vs plan

... Not ticking all the boxes?

Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.