Performance Marketing Manager

Job Description

Performance Marketing Manager

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We provide our customers with a suite of powerful, but straightforward tech along with (real human) support, so they can thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple, in a world that’s anything but.

About this role…

The Performance Marketing Manager will report directly to the VP of Marketing and work on internalising all our paid advertising efforts to reach as many restaurant owners as possible. You’re addressing a busy and driven audience with very practical concerns, so your copy and creatives will need to cut through the noise and be high-value for people that run takeaways and restaurants. You will benefit from a library of years of content, but that will be your task to organise, chop and leverage into ROI-driven demand gen campaigns.

We need a strong leader that will take ownership of our most successful marketing channel and grow both its efficiency and scope across multiple countries. This role provides the fuel to our sales engine, and will be key to the success of our wider business. Your performance will bring about opportunities to grow a team of freelancers to help scale your efforts and budgets further.

In this job, you’ll…

• Define, experiment, optimise or kill campaigns on platforms such as Google AdWords and Meta Ads at a high-pace
• Build up a creative pipeline with our design team and A/B test offering
• Help define commercial offers to drive leads and signed deals
• Own, defend and forecast paid budgets across several countries and product lines
• Harness HubSpot and our CRM for marketing automation and deep-dive analytics
• Keep us ahead with the latest industry trends on paid acquisition

We’re looking for…

• 3-5+ years deep data-backed in performance marketing and paid ad campaigns
• B2B demand gen experience in the restaurant industry a huge plus
• Excellent track record with paid social ads
• Strong experience with HubSpot required
• Experience with Salesforce CRM a big plus
• A foodie at heart!

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. As well as the perks, we provide unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

Some of our incentives include:

🏡 Flexible working - work in a way that works for you

🌴25 days holidays per year and plenty of company get togethers!

❤️‍🩹 Healthcare coverage for UK, Irish, and US employees

👩🏾‍🎓 Access to training and educational sponsorship

🎭 Team meet-ups and social events

🔗 You can read more about our benefits here

🦄 About Flipdish

We’re Flipdish, an Irish unicorn (valued at over $1bn), serving independent restaurants in a world transformed by tech. No matter how fast Flipdish has grown, we’ve evolved around our customers and their needs. We’re not just an end-to-end ecosystem of technology, but a team committed to supporting people in the food industry.

We go to great lengths to understand our customers (check out our C-suite on work experience). We’re food industry natives. We’ve worked in busy kitchens and run busy restaurant franchises. We don’t just help our customers deal with real life problems, we give them a way of competing with the big chains, growing on their own terms, and falling back in love with what they do.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. Every Wednesday is meeting-free and we get Summer Fridays (Fridays off during the summer). And all permanent employees qualify for our share scheme because we share our success.

We’re flexible employers. We have teams based on both sides of the Atlantic who get their jobs done both from home and from some of our beautiful offices in bustling cities like London & Dublin.

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand neurodivergent candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.