Senior Performance Marketing Executive (German Speaking) – Affiliates and Growth Partner Marketing

Job Description

FARFETCH exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. We’re a diverse and global community made up of FARFETCHERS, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are FARFETCH For All. MARKETING We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion. LONDONOur London office is located in Old Street, London’s tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events. THE ROLE As a Senior Performance Marketing Executive (DACH region) focused on Affiliate and Growth Partner marketing, your primary goal is to drive sales and customer acquisition for FARFETCH in the DACH region. You will play a pivotal role in achieving our marketing objectives by managing partnerships, implementing campaigns, and leveraging regional and technical expertise to optimise performance for two performance marketing channels. Collaborating with internal stakeholders and external partners, you will contribute to the overall success of our affiliate and partner marketing efforts.

WHAT YOU’LL DO

• Day-to-day:
• Develop and execute the Affiliate and Partner Marketing strategy for the DACH region, aligning it with overall business goals.
• Manage regional partnerships across Affiliates and Growth Partner Marketing channels, driving growth through effective campaign management, incentivisation of affiliates/partners and new partnerships.
• Lead and coordinate cross-functional promotional campaigns with Marketing, Product, Trade, Creative, and international teams to drive sales and new customer acquisition.
• Negotiate contracts with partners and collaborate with internal lawyers.
• Analyse performance metrics, provide detailed reports and insights, and leverage reporting tools for profitable partner accounts.
• Ad-hoc:
• Proactively handle technical aspects or other projects as needed, including but not limited to tracking issue resolution, on-site partner integration, competitor analysis.

WHO ARE YOU

• Marketing degree or relevant qualification.
• Fluency in English and German.
• Relevant experience in paid advertising (Affiliates, PPC, Display). Affiliate background preferred.
• Proven experience in setting up and optimising marketing campaigns.
• Analytical mindset with the ability to derive actionable insights from data.
• Familiarity with performance marketing KPIs, such as GTV and COS.
• You have good knowledge of excel; comfortable in producing complex reports, formulas, and pivot tables.
• Basic knowledge of using reporting tools like Looker, Tableau or Google Analytics.
• Proactive problem-solving approach.
• Passion for ecommerce marketing and deep understanding of the DACH region's marketing landscape.
• Experience with CRM tools like Salesforce and optimising product feeds, tech integrations and link tracking is a plus.

REWARDS & BENEFITS

• FARFETCH Equity plan
• Annual discretionary bonus
• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
• Critical Illness Insurance and Life Assurance



EQUAL OPPORTUNITIES STATEMENT
FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

As a Senior Performance Marketing Executive (DACH region) focused on Affiliate and Growth Partner marketing, your primary goal is to drive sales and customer acquisition for FARFETCH in the DACH region. You will play a pivotal role in achieving our marketing objectives by managing partnerships, implementing campaigns, and leveraging regional and technical expertise to optimise performance for two performance marketing channels. Collaborating with internal stakeholders and external partners, you will contribute to the overall success of our affiliate and partner marketing efforts.