Performance Marketing Planner - NGGH++

Job Description

NEW GUARDS GROUPNew Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals. NGG is part of the FARFETCH Group and recently created a spin off business NGG++ that will be a growth accelerator and an incubator of new ideas, brands and businesses.
OFFICEOur new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonised with the archive exhibits of brand collaborations found throughout the office
THE ROLE NGGH++ is looking for a Performance Marketing Planner to develop and implement effective marketing strategies to drive measurable results and maximise the return on investment for NGGH++’s marketing campaigns. You will create and execute data-driven marketing plans that align with the company's overall business objectives.

WHAT YOU’LL DO

• Strategy Execution: Conduct market research, analyse industry trends, and identify key opportunities for growth.
• Campaign Planning: Plan and execute end-to-end marketing campaigns across various channels, such as digital advertising, social media, email marketing, and content marketing. Define campaign objectives, target audience, messaging, and key performance indicators (KPIs).
• Budget Tracking: Ensure timely and accurate cost and ROI tracking.
• Data Analysis: Utilise marketing analytics tools to track campaign performance and gather insights. Identify areas for improvement and make data-driven recommendations.
• Market Trends and Innovation: Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing. Identify new opportunities and innovative strategies to enhance campaign effectiveness and stay ahead of the competition.
• Coordination of all marketing channels, campaigns, marketing calendar, commercial moments, audiences, internal and external stakeholders ensuring we deliver consistent marketing messaging to the right customers at the right time.

WHO ARE YOU

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience in performance marketing, digital advertising, or a similar role.
• Strong analytical skills with the ability to interpret complex data and draw actionable conclusions.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) and ad platforms (Google Ads, Meta, TikTok, etc.)
• Solid understanding of digital marketing channels, including paid search, display advertising, social media advertising, email marketing, and content marketing.
• Strong communication and presentation skills to effectively collaborate with cross-functional teams and present findings to stakeholders.

REWARDS & BENEFITS

• Great compensation package (in consideration of your professional experience)
• Lunch tickets
• Discounts on all NGG brands and partners including FARFETCH and Browns
• Brand new headquarters located in the centre of Milan

EQUAL OPPORTUNITIES STATEMENT

• New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities