Demand Generation Manager

Job Description

Your mission

As a Demand Generation Manager at deepset, you will play an important role in driving our company's growth and establishing deepset as a leader to the forefront of our industry.

You’ll maintain a calendar of demand generation campaigns, tactics, and metrics to optimize awareness and lead generation efforts, and drive exceptional outcomes.

You’ll contribute to building our campaign’s best practices based on experimental and analytical efforts.

Our mission

We are an AI startup that empowers developers to build applications that use natural language as the interface to data. Our open-source framework Haystack is used by thousands of developers to build LLM applications. Our LLM platform, deepset Cloud, enables enterprises worldwide to unlock the potential of large language models for their business cases. Come join our team and work with tech experts on real-world cases, in a fast-paced and high-impact environment, and shape the AI space together with us.

Life at deepset

At deepset you will find an environment ​with equal opportunities to grow, share ideas, build relationships, and succeed. We believe every employee is important and generates a direct impact on our team’s success.

We are certified by Flexa® Careers as a flexible employer, and our remote first culture is designed to provide work-life balance, autonomy, and flexibility.

Our daily meetings, the quarterly in person "re:base", and the social events allow us to work with great synergy. We would like to invite you to visit our life page to learn more about our culture.

Your impact

• Plan and execute innovative lead generation campaigns, and track, measure and communicate their results, always aiming for optimization for efficiency and scale
• Execute and report on campaigns communication, including email, digital, lead-nurturing, and ABM, while coordinating with key stakeholders throughout the planning and execution process, and partnering cross-functionally with Sales, Product and Developer Relations
• Build a solid understanding of our audience and segmentation, understanding the personas and their position in the different stages of the sales cycle, and list curation to drive campaign strategies and outreach
• Work closely with Sales and make sure lead generation activities and outreach are aligned
• Assist in creating an automated nurture sequence in coordination with Sales and Product Marketing
• Partner with our Product Marketing team to align messaging, content and Sales Playbooks, and contribute with analytics to consolidate relevant solutions and uses cases that should roll into each campaign
• Take over responsibility of planning, scheduling, promoting and executing deepset’s webinars

Your profile

• Proven experience in B2B marketing, preferably with 4-8 years experience, with strong knowledge of running demand generation campaigns. Experience with marketing a complex enterprise technology solution is desirable
• Being up to date with industry trends and best practices to continually optimize our marketing campaigns
• Excellent communication skills (written and verbal), effective collaboration and stakeholder management
• Analytical mindset, with good understanding of metrics and impacts in the customer journey, and capable to propose optimization
• Proficiency in using marketing tools and analytics platforms, such as Hubspot, Google analytics, Zoom Info, ABM platform, and Zoom (webinars) - or equivalent
• Experience using LinkedIn Sales Navigator, SEO tools, and Asana will be considered a plus

Perks

• Remote-first: You can choose to work from home or any other workspace that suits you. We offer a home office budget for equipment and furniture, and we would be happy to sponsor a coworking spot.
• Grow: Personal and professional growth are important to us. We have an annual learning and development budget, and also the opportunity to speak at conferences, internal knowledge sharing, and workshops.
• Connect: We have a virtual office, a monthly social budget to reconnect virtually or in person, online walks and talks with colleagues from other teams, and a flexible travel policy that enables you to meet colleagues in person for special occasions.
• Re:base: We meet in person on a quarterly basis, because we believe it’s important to get to know each other. We have fruitful discussions, we hold workshops, we brainstorm together, and we have leisure activities and fun.
• You are an owner: All employees are enrolled in the employee stock option plan and own a part of the company.
• Personal time off: If you want to recharge and travel the world - there are 27 days of paid vacation and you earn an additional day for each year completed with deepset (up to 30 days).
• Choose your tech: Linux, Windows, or macOS? The choice is yours and we will provide what you need.
• Pension fund and Health Insurance fitting with your main working location: All full-time employees are eligible for the pension plan. We also offer health, dental, and vision for employees in the US, in compliance with the local market.
• Travel Insurance: We want you to be secure during your travels. Therefore, we offer every employee additional travel insurance.
• Sports budget: To boost your health and well-being, we offer a monthly allowance for your sports activity.
• Dog-friendly: Our main co-working partner Mindspace welcomes dogs, so you can also bring your best friend to the office.
• Enhanced days off for Family Sick Leave: We offer additional days in case your child gets sick.
• Additional days off: We don't work on the 24th & the 31st of December.
• Flexible working hours: You can adapt your work to your private life.

What colleagues say

• "it always struck me how helpful, friendly, and knowledgeable everyone is — and how well they work as a team. deepset gets remote work right: encouraging employees to get together frequently for virtual coffee chats and in-person meetings to create an atmosphere of constant exchange and sincere support. And, of course, I love the mix of open source and business products; and the awesome products that come out of it: Haystack and deepset Cloud." (Isabelle, Technical Content Writer)
• "deepset has very talented and passionate individuals working towards building world-class products. Ever since my first interview, it's been clear to me that this is a caring, positive, and highly intelligent work environment where people are eager to learn and contribute to each other's success. Celebrating the success of your peers is an inherent quality of deepset and something I will continue to treasure." (Parixit, Senior Demand Generation Manager)