Growth Marketing Manager

Job Description

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2023 is to become a Top 10 European Start-Up to work for.

About the role

As a Growth Marketing Manager within the Growth Marketing team at carwow, you will work closely with our Growth Marketing Director to develop and execute our growth strategy with a specific focus on driving revenue and customer acquisition via paid social, display and affiliate marketing.

You will be responsible for developing our targeted marketing approaches for these channels and planning and implementing marketing campaigns across UK, Germany and Spain. Whilst paid search has been our main growth channel, we now need to diversify into other channels and have significant opportunities and headroom and this role is pivotal to that channel expansion.

We will be developing an audience strategy to drive the performance of these channels and this role will be heavily involved in its development and will work closely with our dedicated Marketing Analytics team to ensure we are continually optimising our marketing.

The Growth Marketing Manager will work very closely with our Brand Marketing team to ensure you're executing a coordinated and aligned creative approach and are using the channel activity to further amplify our brand.

Responsibilities

• Development of carwow’s paid social strategy - working closely with agency partners to drive channel performance
• Manage, plan & optimise carwow’s paid social, display and affiliate marketing activity
• Identify and test new and innovative growth opportunities to deliver on CPA and revenue goals
• Identify affiliate partnership opportunities - in line with agreed unit economics - to help drive growth
• Stay abreast of industry trends and best practices in Growth Marketing - and seek to innovate
• Manipulate and analyse large, complex data sets turning them into actionable business insights
• Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts
• Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalized
• Constantly find methods to increase efficiency through automation and tools
• Familiarity with A/B testing methodologies and execution

Requirements

• Growth obsessed and a digital native with experience in developing and running campaigns across digital marketing channels
• Deep knowledge and hands on experience in managing paid social campaigns across Meta and TikTok. Experience of managing YouTube and BVOD activity would be very welcome
• An adaptable self-starter who can work in matrixed structures and is used to scale up environments
• Experience working with large budgets in an online focused company
• Strong technical skills in data manipulation using SQL (a bonus), Tableau or Excel
• Experience in pre and post campaign analysis
• Highly developed analytical and planning skills
• Excellent communication and collaboration skills
• A love of thinking outside the box and developing creative & innovative solutions

Benefits

🗺️ 🕔 Remote and hybrid working options (2 days in the office)

💶 Competitive salary

🏢 Equity in the company (share options)

🏥 Vitality Private Healthcare

🏖️ 25 days holiday, plus bank holidays and Christmas Eve or an alternative (religious) holiday of your choice

💻 The latest core technology (Macbook or Surface)

🪑 You'll receive a ‘home office allowance’ of up to £500/€550 to help get set up with everything you need to succeed at home

🌍 ‘Work from anywhere for a month each year' policy in place should you wish to use it

👶 Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies

📚 Learning and development budget

💬 Company wide collaboration such as bi-weekly product demos, tech lunch’s, coffee with the exec sessions, book clubs, social events

🧑‍🤝‍🧑 Refer a friend and get paid!

🥪 Lunch & learns with internal and external speakers

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

CSR

We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.