SMB Marketing Manager

Job Description

Job Req ID: 58395

Posting Date: 7th May 2026

Location: London, Manchester, Bristol or Birmingham

About the role

The SMB Marketing Manager supports the strategy and execution of integrated marketing campaigns across the SMB segment, including driving forward the Small Business Support proposition. The role brings together content, demand generation, and go to market activity to create leads, new contacts, opportunities, and revenue that contribute to sales targets.

The individual in this role will help plan and deliver a coherent SMB marketing plan spanning direct, digital, social and customer Marketing. The role also supports the Segment Marketing Manager in developing, amplifying and activating the Small Business Support proposition.

What you’ll be doing

• Support the strategy and execution of the SMB marketing plan across direct, digital, social, and customer marketing.
• Develop high-quality marketing assets (blogs, guides, case studies, social posts, email content) aligned to the SMB Support proposition to cement BT as the SMB provider of choice
• Brief, manage and optimise content and campaign materials with agencies and internal creative teams.
• Coordinate partnership led activity including joint content, events and communications that enhance BT’s credibility in the SMB market.
• Lead the creation of new case studies and customer use cases for SMB propositions.
• Deliver integrated marketing campaigns that generate MQLs, new contacts and revenue, with clear tracking and reporting.
• Improve conversion of MQLs to sales pipeline by working closely with the CVM team.
• Work with Commercial, Product and Proposition teams to support offer launches and activation plans.
• Collaborate with Sales Enablement to ensure sales teams have the content, insights and tools to effectively activate campaigns and follow up leads.
• Partner with digital demand teams to understand trading levers and apply them to optimise campaign performance.
• Report regularly to the Segment Manager on progress, performance and ROI.

Essential Skills / Experience

• Proven experience in B2B marketing
• Strong understanding of the marketing mix, with experience in content development, digital execution, and campaign measurement.
• Ability to translate customer insight into actionable messaging and growth opportunities.
• Excellent stakeholder management and collaboration skills across internal and external teams.
• Confident in contributing new ideas to segment plans.
• Highly organised, with strong project management skills and the ability to manage multiple priorities at pace.
• Strong written communication and attention to detail.
• Analytical mindset, comfortable evaluating performance and identifying optimisations
• Customer centric, with experience creating compelling activity that attracts and retain SMB customers.
• Ability to balance strategic thinking with hands on delivery.
• Experience measuring program effectiveness and ROI

Desirable Skills / Experience

• Good Commercial acumen
• Confident presenter
• Previous experience in the SMB sector

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.