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Boomi • Canada

Senior APIM Product Marketing Manager

Remote-first – 2 days per month in the office

A little flex time

Apply now

Job Description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

Senior APIM Product Marketing Manager - API Management

Location: Canada Remote

How You'll Make An Impact:

The Senior Product Marketing Manager will be responsible for crafting and executing marketing strategies for Boomi’s API Management solution. This role requires a deep understanding of the API Management domain, and the ideal candidate will have extensive product marketing experience working for an API Management vendor or a platform vendor that provides API Management solutions. This role demands a strategic, results-driven professional who will spearhead our product marketing efforts, solidify our market presence, and drive the adoption of our products through innovative marketing strategies.

What you’ll do:

- Craft compelling product messaging and positioning that clearly differentiates our offerings in the marketplace.

- Lead the development and execution of in-depth marketing strategies to promote the adoption and use of our API Management solutions.

- Work together with product management to drive launches and act as the voice of the buyer to help influence roadmap decisions.

- Produce engaging and informative marketing content, including case studies, product demos, white papers, and blog posts that communicate the value proposition of our products.

- Support sales enablement

- Collaborate with various stakeholders to implement marketing campaigns that effectively reach target audiences and achieve business goals.

- Regularly analyze the performance of marketing initiatives, adjust strategies as needed, and report on progress.

- Conduct competitive analysis and keep abreast of API management industry developments to ensure our marketing strategies and activities are relevant and impactful.

- Present at customer-facing physical events and webinars as a subject matter expert.

The Experience You Bring

- Deep understanding of API technologies and the API lifecycle is highly desirable.

- Bachelor’s or master’s degree in marketing, business administration, or a related field.

- Minimum 10 years of experience in product marketing, with extensive experience in marketing API management solutions or similar technology products.

- Demonstrated success in developing marketing strategies and executing successful product launches.

- Strong analytical skills and the ability to synthesize market data into actionable marketing initiatives.

- Excellent communication skills, with the ability to craft compelling stories and articulate complex technical details in a clear, concise manner.

- Experience creating a wide range of marketing content, including digital content and detailed technical documents.

- Creative and strategic thinker with a proven track record of developing and executing successful marketing campaigns

- Ability to work collaboratively across teams, including product management, sales, and customer success

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from 181,000 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location.

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.

Company benefits

Adoption leave
Work from home allowance
Open to part time work for some roles
Open to compressed hours
Work from anywhere scheme
Work from home stipend
Enhanced WFH tools
Flexible working week
Compassionate leave
Dental coverage
Health insurance
Mental health platform access
Enhanced sick pay
Travel insurance
Dog friendly co-working space
Buy or sell annual leave
Accrued annual leave
Time off in-lieu
Bank holiday swaps
Enhanced maternity leave
Shared parental leave
Enhanced paternity leave
Cycle to work scheme
Faith rooms
Pension match/increase
Annual bonus
Life assurance
Life insurance
Gym membership
Location
92%
Employees are very happy with their working location freedom
Hours
86%
Employees are very happy with the flexibility in the hours they work
Benefits
73%
Employees are largely happy with the benefits their company offers
Work-life balance
74%
Employees feel that they can switch off quite easily from work
Role modelling
83%
Employees feel that flexible working is part of the culture
Autonomy
85%
Employees feel they have complete autonomy over getting their work done

Working at Boomi

Company employees

1,500

Office locations

Pennsylvania, Exeter, Singapore, India, Vancouver, Barcelona

Hiring Countries

Australia

Canada

India

Singapore

Spain

United Kingdom

United States

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
SaaS & Software

SaaS & Software

Industry awards 2023

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