Content Designer

Job Description

Blood Cancer UK, the UK’s leading blood cancer charity, is looking for a Content Designer to join the team at an exciting time for the organisation. As our Content Designer, you’ll be responsible for making our website easier for people to understand and use, from a single piece of content to an end-to-end journey. You’ll create, evaluate, update and review content, ensuring it’s user-centred, accessible and optimised for search, and delivers organisational objectives.

You’ll be a champion for digital content design, supporting writers across the organisation to create the best possible online content that puts the needs of our users first.

Key Responsibilities

MAIN RESPONSIBILITIES

• Oversee publication of all website content by writing, editing and proofing copy (including building all web forms), ensuring content is accessible, optimised for search and maximises goal conversions
• Manage our team of devolved content leads, providing ongoing training and support, including through monthly content community workshops
• Manage the homepage of our website, scheduling and making updates to the hero area and making sure other sections are regularly updated to reflect changing internal priorities and user needs; manage other high-profile landing pages
• Write engaging, user-centric copy for a variety of audiences that is consistent with brand guidelines, sourcing and editing relevant imagery and other digital media
• Work with stakeholders to translate user needs into content solutions; use and champion pair-writing
• Work with stakeholders to define requirements, plan tasks and deliver improvements that mean the website supports their work
• Oversee an annual website content audit
• Contribute to the continual iterative improvement of the website, leading discrete development projects as required, as well as monitoring and maintaining technical aspects of existing website content in terms of URLs, redirects, page names, structure, metadata etc.
• Support web development sprints with our external agency
• Take a proactive approach to testing content and support QA in development work
• Troubleshoot website errors and bugs, recording and reporting where appropriate; contribute to internal incident reporting process
• Take a data-driven approach to decision-making, consistently using quantitative and qualitative insight to improve the performance of content, including commissioning user research when appropriate
• Be admin for the CMS, managing user profiles and owning the workflow

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do

Skills, Knowledge and Expertise

• Experience of leading on web content creation, supporting and advising multiple authors and contributors
• Experience of using a content management system
• A good understanding of digital content design practises (writing for the web, plain English, accessibility issues)
• Excellent writing skills and attention to detail
• Demonstrable experience of content production processes with multiple stakeholders
• An understanding of brand and tone of voice, applying best practice and house style across a large website with multiple authors and aims
• Ability to advise and support a group of devolved content leads, and deliver training sessions
• Good data literacy, with an ability to review/assess/make content recommendations as a result of analysis
• Understanding of SEO best practices and how and where to apply them
• Familiarity with Google Analytics
• Ability to build good working relationships with different teams, and to work in a collaborative way
• Ability to work in a team remotely with a range of digital tools for planning and communication
• Ability to multitask and manage a busy workload
• A commitment to equal opportunities and diversity, and the aims and values of Blood Cancer UK