Blood Cancer UK • Flexible

Content Designer

Employment type:  Full time
Salary:  £30,000 - £32,000 / year

Remote-first – With Office Locations

Fully flexible hours

Apply now

Job Description

Blood Cancer UK, the UK’s leading blood cancer charity, is looking for a Content Designer to join the team at an exciting time for the organisation. As our Content Designer, you’ll be responsible for making our website easier for people to understand and use, from a single piece of content to an end-to-end journey. You’ll create, evaluate, update and review content, ensuring it’s user-centred, accessible and optimised for search, and delivers organisational objectives.

You’ll be a champion for digital content design, supporting writers across the organisation to create the best possible online content that puts the needs of our users first.

Key Responsibilities


  • Oversee publication of all website content by writing, editing and proofing copy (including building all web forms), ensuring content is accessible, optimised for search and maximises goal conversions
  • Manage our team of devolved content leads, providing ongoing training and support, including through monthly content community workshops
  • Manage the homepage of our website, scheduling and making updates to the hero area and making sure other sections are regularly updated to reflect changing internal priorities and user needs; manage other high-profile landing pages
  • Write engaging, user-centric copy for a variety of audiences that is consistent with brand guidelines, sourcing and editing relevant imagery and other digital media
  • Work with stakeholders to translate user needs into content solutions; use and champion pair-writing
  • Work with stakeholders to define requirements, plan tasks and deliver improvements that mean the website supports their work
  • Oversee an annual website content audit
  • Contribute to the continual iterative improvement of the website, leading discrete development projects as required, as well as monitoring and maintaining technical aspects of existing website content in terms of URLs, redirects, page names, structure, metadata etc.
  • Support web development sprints with our external agency
  • Take a proactive approach to testing content and support QA in development work
  • Troubleshoot website errors and bugs, recording and reporting where appropriate; contribute to internal incident reporting process
  • Take a data-driven approach to decision-making, consistently using quantitative and qualitative insight to improve the performance of content, including commissioning user research when appropriate
  • Be admin for the CMS, managing user profiles and owning the workflow


  • Promote Blood Cancer UK’s vision, mission and core values
  • We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
  • Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
  • Be an effective ambassador for Blood Cancer UK at any activity you attend
  • All staff are expected to adhere to Blood Cancer UK’s policies and procedures
  • Do any other reasonable things your manager needs you to do

Skills, Knowledge and Expertise

  • Experience of leading on web content creation, supporting and advising multiple authors and contributors
  • Experience of using a content management system
  • A good understanding of digital content design practises (writing for the web, plain English, accessibility issues)
  • Excellent writing skills and attention to detail
  • Demonstrable experience of content production processes with multiple stakeholders
  • An understanding of brand and tone of voice, applying best practice and house style across a large website with multiple authors and aims
  • Ability to advise and support a group of devolved content leads, and deliver training sessions
  • Good data literacy, with an ability to review/assess/make content recommendations as a result of analysis
  • Understanding of SEO best practices and how and where to apply them
  • Familiarity with Google Analytics
  • Ability to build good working relationships with different teams, and to work in a collaborative way
  • Ability to work in a team remotely with a range of digital tools for planning and communication
  • Ability to multitask and manage a busy workload
  • A commitment to equal opportunities and diversity, and the aims and values of Blood Cancer UK

Company benefits

Open to part-time employees
Open to job sharing
Open to compressed hours
Enhanced maternity leave – Our maternity/shared parental/adoption offer is 12 weeks at full pay, 12 weeks at half pay, followed by 15 weeks at the statutory rate.
Enhanced paternity leave – Our paternity leave offer is 6 weeks at full pay.
Adoption leave
Shared parental leave
Work from anywhere scheme – For the vast majority of our roles, there is no requirement to work from one of our offices. We meet up as an organisation at 2-4 in-person events each year, such as all-staff away days.
30 days annual leave + bank holidays
Enhanced sick pay – Our enhanced sick pay offer is: Up to two years’ service: 4 weeks full pay and 4 weeks half pay After two years’ service: 12 weeks full pay and 12 weeks half pay
Pregnancy loss leave
Fertility treatment leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options Blood Cancer UK provides and then we anonymously survey a statistically significant proportion of their employees to make sure Blood Cancer UK is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at Blood Cancer UK

Company employees


Office locations

London and Edinburgh

Hiring Countries

United Kingdom
What employees are saying

"There has been a significant shift in our ways of working over the last few years. It feels as though it has become the norm to work as flexibly as you feel comfortable with. There are periods in the year where it gets extremely busy, but the skills we're developing in house are focused on time management and prioritisation to support all staff to feel confident to challenge or offer alternative solutions if capacity is stretched."

Anonymous Blood Cancer UK Employee

Awards & Achievements
Most flexible Charity & Tech For Good companies – 1st

Most flexible Charity & Tech For Good companies – 1st

Industry awards 2022