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BD

Senior Manager, Marketing

Location:  Gurgaon, India
Location flexibility:  4 office days / week – Based on location and role requirements.
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Job Description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Principle Responsibilities

  • Supports in developing & implementation of portfolio strategy for driving the growth agenda.
  • Crafting an objective driven Annual Marketing Plan basis the customer needs with well-articulated value proposition in accordance with the overall business strategy.
  • Own & drive implementation of marketing initiatives captured in AMP with clearly defined metrics, viz. New Product Introductions, product Upgrades, Competitive Conversions.
  • Keep a watch on competitors business & products and anticipates the impact on BD business based upon how they compete against BD.
  • Develops segment appropriate marketing communication plan and ensures the communication messages are adapted to each target segment consistent with company positioning.
  • Creates, executes & delivers competitively robust, practical GTM strategies and 1-3 year marketing plans aimed at accelerating growth.
  • Proactively engage with customers to gain insights & market intelligence by working closely with KAM teams.

Unique Knowledge & Skills

Marketing

Ability to read, assess, comprehend & apply the trends, behaviours of market viz. products & customers. Translate these understanding in developing & implementing marketing interventions for brand/portfolio in alignment with the overall strategy of the portfolio focusing at desired business outcomes.

Customer Orientation

An urge to constantly reach & exceed customer expectations. The individual understands comprehensively the customer’s business objectives and also their underlying needs. Should be able to strengthen BDs position as trusted advisor to the customer in most of their important business decisions. Should be able to demonstrate patience and perseverance while dealing with internal as well as external customer stakeholders.

Analytical Expertise

Should possess the ability to grasp, identify and logically analyze direct as well as surrogate data markers and apply the insights keeping in mind short term as well as strategic goals of business. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive fact based estimations.

Self-Starter / Planner/ Organizer

A self-starter who have a desire to take initiatives, meticulously plan up to the last mile & organize work priorities with focus on business & customer deliverables. In built desire to gain & enhance product knowledge and be prepared to respond to any query on the same. Design and organize programs / seminars / workshops / roadshows based on latest trends, customer demands, and therapy and product evolution resulting into addressing customer needs and/or helping generate new business leads.

Inter-personal & Communication Skills

Execllent in written & verbal communication skills. Able to strike easy connect with key stakeholders across business domains & with cross functional teams vz. SCM, Finance, RA, Business Development, Marketing both internally as well as within customer organization.

BD Success Factors

  • Customer Focus
  • Result and action orientation
  • Problem solving and analytical thinking
  • Ability to deal with Ambiguity
  • Team player

Internal Contacts

  • Director –BD Medical, Pharmaceutical Systems, India
  • National Sales Manager & Regional Sales Manager
  • KAMs
  • CQA&TS team
  • Deputy Manager Marketing Pharma Systems
  • Regional/WW Marketing & Strategy teams /Platform Leaders

External Contacts

  • Key Customer Stakeholders viz. Marketing, Strategy, Business Development, Packaging & R& D teams
  • Industry Associations
  • BD’s strategic Business partners
  • PR and marketing agencies

Critical Challenges

  • Develop and Manage relationships with Marketing/Strategy & BD teams of key customers by educating them on the new trends, concepts and developments in the field of primary packaging devices.
  • Maintain the cutting edge in marketing programs to accelerate growth for the portfolio.
  • Align and drive growth initiatives and garner support from various stake holders across the country, region and WW teams.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift

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Working at BD

4 office days / week – Based on location and role requirements.

A little flex time – Based on role requirements.

Company benefits

Health insurance
__ days annual leave + bank holidays
Accrued annual leave
Company shutdown periods
Optional unpaid leave
Reservist leave
Buy or sell annual leave
Compassionate leave
Dental coverage
Fertility benefits
Hertility subscription
Mental health pathway
On-site wellness services
Complimentary Medical Services
Eye Care Support
Fertility treatment leave
Men’s health support
Mental health platform access
Personalised nutrition plan
Wellbeing allowance
Women’s health support
Critical Illness Insurance
Family health insurance
Gym membership
Menopause support
Mental health first aiders
Mental health support
Private GP service
Wellbeing incentive programme
Mentoring
Coaching
Learning platform
Further education support
Study support
Professional subscriptions
Collaboration spaces
Bike parking
On-site wellness room
Secure on-site parking
Cycle to work scheme
On-site barista
Private booths
Sensory-Friendly Setup
Chill out zone
Ergonomic workstations
Meditation space
On-site catering
On-site gym
On-site shower
On-site workout classes
Adoption leave
Eldercare services
Shared parental leave
Pregnancy loss leave
Summer holiday childcare
Carer’s leave
Emergency leave
Pregnancy support
401K
Annual pay rises
Equity packages
Salary advance
Additional voluntary pension contribution
Electric Car Salary Sacrifice
Income protection
Life assurance
Salary sacrifice
Nursery salary sacrifice scheme
Annual bonus
Enhanced pension match/contribution
Life insurance
Referral bonus
Share options
Theme park discounts
Cinema discounts
Coffee discounts
Restaurant discounts
Travel insurance
Employee recognition scheme
Career and family coaching
Death in service
Employee discounts
Sabbaticals
Sports teams
Workplace loan
Charity donation scheme
Company wide holidays/offsites
Financial advice
Relocation packages
Teambuilding days
Volunteer days
Car allowance
Company car
Employee assistance programme
Financial coaching
In house training
Neonatal leave
Physiotherapy
Will writing
Modern office
Enhanced maternity leave
Enhanced paternity leave
Tax-free childcare
Women’s health leave
Enhanced maternity leave
Women’s health leave
Non-contributory pension
Religious celebration leave
Bank holiday swaps
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Company employees:

60,000+

Office Locations