BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Achieve short and long-term business objectives for the assigned portfolios and ensure that sales and gross profit targets are achieved annually.
Achievement of key marketing functional goals at a product line level.
Plays a critical role in key projects/initiatives, often leading project/initiative teams, providing strategic marketing representation.
Influences the development and drives the execution of functional, product line, or platform marketing plans and provides significant input into product line-related business decisions and resource planning.
Develop local marketing strategies and tactics for review and approval.
Implement the agreed sales and marketing tactics to develop maximum market share, sales, and profit growth in line with overall country plan objectives, ensuring that internal customers understand and are committed to their successful implementation and evaluation.
Manage a formal marketing expense budget driving top-line sales performance.
Direct the preparation of all aspects of the marketing process including market research, advertising promotion, distribution, pricing, and selling strategies where appropriate.
Maintain necessary contact with major suppliers, customers, industry associations, and government representatives to achieve common objectives.
Preparation of tenders and contracts in conjunction with Sales, Marketing, and Tenders and Contracts Management.
Maintain a standard of excellence in product knowledge with key customer-facing groups including the sales team, sales management team, customer service, and external customers.
Build positive working relationships with key external and internal customers, working cross-functionally with Sales Account Managers, Sales Managers, Customer Service, Inventory Planners, Finance, Regulatory, and other BD marketing teams to achieve objectives.
Actively participate in relevant BD worldwide and regional marketing team meetings.
Identify key opinion leaders and be responsible for lobbying with public and private organizations to increase awareness of product range.
In conjunction with demand planners, maintain appropriate inventory levels and product forecasting and involvement in S&OP processes.
Responsible for, in conjunction with the Business Director, management of the quarterly financial forecasting and annual budgeting for the assigned product portfolios.
Education and Experience:
Bachelor’s degree in Marketing, Science, Business or industry related discipline. A MBA is a plus
Minimum 3 years of experience in product & marketing management with medical device/healthcare industry
Proven track record of successfully launching and managing products at scale
Strong analytical, problem-solving, and decision-making skills
Excellent communication and interpersonal skills
Ability to work effectively in a fast-paced, dynamic environment
Experience working in South East Asia and understanding of the regional market dynamics
Clinical experience is advantageous.
Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy, and Go-to-Market models and strategies.
Demonstrated ability to manage stakeholders and to work across teams.
Digital marketing experience.
Knowledge and Skills:
Experience working with Distributors will be an advantage
Enthusiasm and drive, highly motivated
A self-starter with a track record of high achievements
Team player with strong interpersonal and relationship building skills
Hands on mentality, able to get into details as necessary
Excellent presentation skills, both oral and written
Able to work in a creative manner when formulating concepts
Strong commercial acumen and analytically minded
High levels of integrity, confidence, independence, diplomatic and collaboration skills.
Ability to maintain confidentiality and discretion in business relationships and exercise sound business judgment
Ability to deal effectively in all business relationships while projecting a positive image of the company
Experience working in a matrix environment.
Excellent oral and written communication skills.
Able to undertake at least 40% travel
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
