BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
1. Drive Portfolio Strategy & Commercial Growth
Lead portfolio strategy, annual marketing plans, pricing, product lifecycle management, and new product launches to achieve sustainable growth and market leadership.
Identify market opportunities, customer needs, and competitive dynamics to drive business performance.
Partner closely with Regional and cross-functional teams to align priorities, leverage best practices, and secure resources to support business objectives.
2. Lead Market Development & Strategic Partnerships
Drive reimbursement and market access initiatives where needed.
Strengthen relationships with KOLs, healthcare leaders, professional societies, and C-suite stakeholders to expand BD's clinical and commercial presence.
Lead BD Alliance and other strategic partnership programs to support long-term business growth.
Partner with Sales and distributors to drive nationwide execution excellence.
Lead business reviews, monitor trade performance, and oversee action plans to improve sales, market share, forecast accuracy, and customer adoption.
Ensure effective deployment of marketing and clinical programs that translate strategy into results.
4. Lead & Develop the Marketing and Clinical Organization
Manage and develop the Marketing and Clinical teams, providing coaching, mentoring, and performance leadership.
Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
Build organizational capabilities to support current and future business growth.
Qualifications & Experience
Bachelor's degree in Business, Marketing, Pharmacy or a related field.
10+ years of marketing experience in the healthcare industry, including at least 3 years in the medical device sector. Prior people management experience is preferred.
Proven track record in portfolio management, product launches, pricing strategy, and business growth.
Strong understanding of Vietnam's healthcare ecosystem, including hospital operations, tender processes, reimbursement mechanisms, and distributor management.
Experience leading cross-functional teams and developing talent.
Experience working in a multinational (MNC) environment with matrix reporting is required.
Key Competencies
Strong commercial acumen and strategic thinking in healthcare/medical devices.
Expertise in strategic marketing, portfolio management, pricing, and product launches.
Strong stakeholder management with the ability to influence KOLs, C-suite leaders, and cross-functional teams.
Strong analytical, planning, and problem-solving skills with a data-driven mindset.
Proven people leadership, coaching, and talent development capabilities.
Effective collaboration and execution in a matrix organization.
Excellent communication and presentation skills in Vietnamese and English.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
