Social & Digital Media Advisor (Edgewing)

Job Description

Job Title: Social & Digital Media Advisor (Edgewing)

Location: Reading area. The role could be contracted to any BAE Systems Air site (preferably Frimley) but on commencement will immediately be assigned to our Edgewing JV in the Reading area. A financial support package may be available to enable this assignment if required, dependent on certain criteria being met. Due to the nature of this assignment, we envisage there will be a need for mostly on site working, however, flexible working arrangements may be possible – please speak to your recruiter about the options for this role.

We offer a range of hybrid and flexible working arrangements – please speak to your recruiter about the options for this particular role

Salary: £39,745+ (DOE)

Who we are:

Join BAE Systems and you’ll be part of something bigger. As a valued member of our global colleague network, you’ll bring your unique skills and perspectives to help pioneer progress and protect what matters most. You’ll be trusted to play your part in delivering the advanced, technology-led defence, aerospace and security solutions of tomorrow, shaping a safer future, for all of us.

From the depths of the ocean, to the far reaches of space, there’s no limit to where a career at BAE Systems could take you.

Job Description:

As a Social and Digital Media Advisor, you will lead the development and execution of engaging digital strategies that support the communications objectives of the Global Combat Air Programme (GCAP). Working as part of Edgewing’s HQ-based Communications team, you will play a key role in enhancing the organisation’s online presence, driving audience engagement, and creating high-quality, impactful content across a range of digital platforms.

Core duties:

• Develop and implement social media and digital content strategies for the company that align with both GCAP programme and the company’s objectives and performance KPIs, eg. Reach, engagement, audience growth
• Prepare and distribute regular content calendars across all social media channels, with content optimised for each channel, including the use of content management and scheduling tools e.g. Hootsuite
• Create, script, shoot, and edit high-quality short-form and long-form content across platforms and digital channels
• Monitor and report on performance and engagement metrics across all social media and digital channels, offering best practices and recommendations for growth.
• Work closely with government and industry partners to co-ordinate social content around major programme announcements and key events
• Support the development of the company’s website and audience growth

Essential Skills:

• Demonstrated success in growing social media channels, supported by portfolio or case studies.
• Validated experience in social media management, content creation, and digital strategy.
• Good understanding of social media platforms, digital trends, and analytics tools.
• Search Engine Optimisation knowledge and experience/ability to apply SEO knowledge and best practices to social media content
• Demonstrable experience working in business-to-business (B2B) and/or business-to-government (B2G) environments

The Edgewing Team

By joining Edgewing, you will have a unique opportunity to help shape the company from the ground up — setting the foundations for generations to come, influencing how we work, and helping us build something world-class together. At Edgewing, we’re united by a shared purpose to drive what’s next in defence – uniting UK, Italian, and Japanese expertise to shape the future of global defence. With trust at the heart of everything we do, we empower our people to dare to go beyond, bring their best as one, and leave a mark that matters on a truly global mission, making a lasting impact through work that truly matters..

Why BAE Systems?

Here you’ll build a career with purpose and limitless possibilities. With lifelong learning and meaningful work, this is a place where you can grow your career with confidence and be empowered to be your best. You’ll be recognised for your contribution and enjoy rewards tailored to what’s most important to you and your family, support for your financial and personal wellbeing, as well as a balanced lifestyle. In an environment embracing sustainable ways of working and with a strong sense of shared purpose, our supportive culture is a place you can feel you belong and proud of the difference you make.

A place where everyone can thrive:

We’re committed to building an inclusive workplace where everyone feels valued and supported. We know that a diversity of backgrounds, perspectives and experiences strengthens our teams and is vital to the work we do.

Please be aware that many roles at BAE Systems are subject to both security and export control restrictions. These restrictions mean that factors such as your nationality, any nationalities you may have previously held, and your place of birth can restrict the roles you are eligible to perform within the organisation. All applicants must as a minimum achieve Baseline Personnel Security Standard. Many roles also require higher levels of National Security Vetting where applicants must typically have 5 to 10 years of continuous residency in the UK depending on the vetting level required for the role, to allow for meaningful security vetting checks.

Closing Date: 10th April 2026

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

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