Head of Commercial Finance

Job Description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

The Head of Commercial Finance [Customer & Commercial] will act as a senior finance leader and trusted business partner to the trading & marketing functions, driving financial performance, insight and decision‑making across these key commercial areas. The role requires someone who can have their finger on the pulse of day-to-day trade & performance and the ability to support rapid decision making to influence results. It blends current trading analysis and forward-looking commercial insights to drive topline growth and profitability while ensuring financial rigour, clarity and value creation. This role will lead a high‑performing finance team, influence senior stakeholders, and play a critical role in shaping commercial strategy across the business.

The Details

Business partnering & commercial strategy

• Act as a strategic finance partner to senior leaders, providing robust financial insight to inform decision making.
• Support the development and delivery of the Asos strategy.
• Challenge and influence stakeholders constructively to optimise commercial outcomes.

Financial performance & insight

• Own commercial trading performance, including all key trading KPIs.
• Lead forecasting, budgeting and planning cycles for trading & marketing functions, ensuring clear links between strategy, performance and outcomes.
• Deliver clear, forward-looking insights on trading performance and key business drivers.

Business planning & investment

• Evaluate and support key trading & commercial initiatives, with quantifiable analysis and performance tracking post go-live.
• Ensure appropriate governance and financial discipline around spend and investment decisions.

Leadership & team development

• Foster a culture of ownership, curiosity, collaboration and continuous improvement.
• Lead and develop a high performing commercial finance team of 4 direct reports; broader mentorship across wider commercial finance function.
• Build strong succession, capability and engagement across the team.

Process, controls & improvement

• Ensure strong financial controls and governance across commercial finance activities.
• Drive simplification, automation and continuous improvement in finance processes and reporting.
• Ongoing improvements in leveraging AI tools and techniques (e.g. Automation and generative AI) to drive growth across the business.
• Partner closely with FP&A to ensure consistency, accuracy and efficiencies.

Stakeholder management

• Build trusted relationships with senior leaders across Commercial, Finance and wider business.
• Represent Commercial Finance in senior forums, providing confident and credible input.
• Act as a key interface between commercial teams and FP&A.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

Qualifications

About You

• Qualified accountant (ACA / ACCA / CIMA or equivalent).
• Significant senior commercial finance experience in a fast‑paced retail/ecommerce organisation.
• Key leadership role within finance organisation.
• Proven experience partnering senior leaders and influencing at leadership level.
• Strong commercial acumen with the ability to translate financial insight into business action.
• Experience leading and developing high performing finance teams.
• Advanced financial modelling, forecasting and analytical skills.
• Track record of supporting business change, transformation or growth initiatives.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Performance related bonus
• Private medical care scheme
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.