Director of Engineering - Fashion Tech

Job Description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

The Director of Fashion Tech will lead the strategic and technical direction of our Fashion Tech capability—spanning the digital tools and platforms that power the design, sourcing, development, and merchandising of fashion products. This role is pivotal in transforming how we create, label, and deliver fashion, from concept to customer, using data, automation, and AI.

Key Responsibilities

• Define and execute the end-to-end Fashion Tech strategy, aligning with business goals across design, sourcing, merchandising, and sustainability.
• Lead cross-functional teams to build and scale platforms that support fabric sourcing, sample conditioning, product attribution, and supplier collaboration.
• Partner with Product, Design, and Data Science to deliver forecasting and pricing tools that optimise decision-making from source to site.
• Champion innovation in digital product creation, including 3D design, digital sampling, and AI-assisted labelling.
• Establish success metrics and governance for Fashion Tech delivery, ensuring measurable impact on speed, accuracy, and cost.
• Act as a change agent—driving cultural and operational transformation across legacy processes and systems.

Qualifications

About You

We’re looking for a visionary leader with a strong track record in fashion, retail, or consumer tech. You’ll bring:

• Proven experience leading large-scale digital transformation in fashion or retail tech environments.
• Deep understanding of product lifecycle systems (e.g. PLM, ERP, Oracle) and how they integrate with design and merchandising workflows.
• Strong commercial acumen and ability to translate business needs into scalable tech solutions.
• Experience working with designers, buyers, and sourcing teams to build tools that enhance creativity and efficiency.
• Familiarity with AI/ML applications in forecasting, pricing, and product attribution.
• A collaborative leadership style that inspires cross-functional teams and builds trust across disciplines.
• Ability to operate at both strategic and executional levels—setting vision while rolling up sleeves when needed.
• Excellent stakeholder management and communication skills, including with C-level executives.
• A growth mindset and passion for continuous improvement and innovation.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

Want to find out how we’re tech powered? Check out the ASOS Tech Podcast here https://open.spotify.com/show/6rT4V6N9C7pAXcX60kzzxo . Prefer reading? Check out our ASOS Tech Blog here https://medium.com/asos-techblog.