Senior Product Marketing Manager

Job Description

We’re here to rid the world of bad shopping experiences. It’s a bold aim, and one that needs both a dynamic team and a very different way of working. That’s why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds together. Our people are all stewards of the business, helping us to win through care, commitment and conviction – and in return we open up a whole new world of freedom around where, when and how you work. It’s an exciting time to be part of Amplience. We have new leadership, new goals and new opportunities. So let’s find out where you fit in… And if you’re still wondering what we actually do…
We help more than 400 of the world’s biggest brands – from Liberty and Mulberry to Argos & Crate & Barrel – create persuasive content for every digital experience, in every shopping context.

This position will report to the Vice President of Product Marketing. It’s an exciting time to be part of Amplience. We have new leadership, new goals and new opportunities. So, let’s find out where you fit in…

Key Responsibilities

• You will work closely with product management to understand the product strategy and market fit, understand how to position against competitive offerings, and articulate value propositions for our AI Content releases.
• You will become the expert on all relevant target personas and their buying journey, driving studies that provide detailed insight and guidance based on them.
• You will drive GTM launch plans for AI Labs, Beta and GA releases that are fully synced with business & revenue goals and aligned with pipeline generation targets.
• You will leverage analytics and insights to help with pricing and packaging decisions, conversion motions, and optimizing pricing and sales incentives to achieve growth goals.
• You will collaborate with marketing teams to ensure integrated, market-tuned awareness and demand-generation programs for our AI Content Platform are building the pipeline that will help achieve our goals.
• You will deliver compelling messaging and feature benefits that lead to Amplience’s differentiators and truly resonate with our target audiences.
• You will manage the creation of a wide variety of high-impact marketing, sales and product-led content including web pages, in-product messaging, presentations, sales training, videos, and more.
• As a product, customer and industry expert, you will prepare and give presentations & demos to customers, press and analysts, and at community events.

Skills, Knowledge & Expertise

• 7+ years of experience in Product Marketing at a fast-moving B2B SaaS-based company offering AI products or capabilities.
• Clear understanding of the digital commerce and AI landscapes.
• Proven ability to drive a variety of go-to-market strategies and release readiness processes with product management, marketing, sales, partners and others.
• Be able to distill highly technical concepts into persuasive marketing content for diverse audiences.
• Ability to engage with and earn the respect of both deeply technical industry experts and business leaders alike.
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• Highly collaborative; proactively seeks out a range of opinions and perspectives.
• Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
• Ability to rapidly prioritize and react to changing market dynamics.
• Demonstrate upstanding character, leadership, consistent execution, and commitment to customer satisfaction.
• Global mindset and willingness to work across international time zones.
• BA or BS or higher in marketing, business, computer science, engineering or related field.
• English language skills (business fluency) are a must-have, other languages are a plus.
• Ability to travel up to 30% of time.
• A good sense of humor and a work hard, play hard attitude!

Benefits

At Amplience, we value our employees and are committed to providing a comprehensive benefits package that goes beyond just a paycheck. We believe that taking care of our team members is essential to fostering a healthy and motivated workforce. When you join Amplience, you can expect a wide range of benefits designed to enhance your well-being and support your career growth. Here are some of the benefits you can look forward to:

• 25 days holiday
• Your Birthday Off!
• Company-wide Recharge Days
• Flexi Friday
• Sick Leave
• Compassionate Leave
• Volunteer Leave
• Enhanced Parental Leave
• Employee Assistance Program (EAP)
• Employee Referral Program
• Employee Discount Program - Benefit Hub
• Flexible Work Environment
• Awesome Amplience Swag when you start