Marketing Manager – Account Based Marketing (Maternity Cover)

Job Description

We’re here to rid the world of bad shopping experiences. It’s a bold aim, and one that needs both a dynamic team and a very different way of working. That’s why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds together. Our people are all stewards of the business, helping us to win through care, commitment, and conviction – and in return we open up a whole new world of flexibility around where, when and how you work. It’s an exciting time to be part of Amplience. We have new leadership, new goals, and new opportunities. So, let’s find out where you fit in… And if you’re still wondering what we actually do…
Amplience is the AI Content company that brings together data, performance insights and generative AI. We help 400+ of the world’s biggest brands, from Liberty and Mulberry, to Argos and Crate & Barrel, deliver persuasive content for every shopping context, fueling truly personalized and connected experiences. What to Expect*Maternity Cover – 12 months*Amplience’s Marketing team is looking for a strategic and tactical ABM Manager to join our fast-paced, growing organization. In this role, you will report to our Head of Marketing and work closely with the Account Development team, creating and leading highly customized demand generation campaigns to attract and engage Amplience’s target audience of enterprise-level retailers around the world.

Key Responsibilities

• Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy for the world’s leading brands and retailers
• Map organizational decision makers and identify key contacts within each named top and zone account
• Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support our customers
• Develop personalized and integrated marketing campaigns to foster engagement and drive sales
• Create customized content for target and zone accounts including website landing pages, emails, social content, and more
• Develop and test plans and monitor performance results for multiple customer acquisition channels and life cycle campaigns
• Provide regular updates on industry, company, and contacts to assigned Account Development and Sales teams to identify potential selling opportunities
• Measure, report, and optimize marketing campaigns

Skills, Knowledge & Expertise

• 3- 5 years of experience working in account-based marketing (ABM)
• Experience developing and delivering digital marketing campaigns
• Strategic and analytical mindset with the ability to track and report on leading campaign performance metrics
• Goal-focused, self-motivated, detail-oriented, and organized with the ability to handle multiple priorities and effectively manage time, plan, and project manage
• Excellent written, verbal and communication/presentation skills with the ability to translate detailed content into impactful go-to-market materials
• Ability to work well cross-functionally with different teams
• Bachelor’s degree in marketing, communications, business management, or a related field
• Experience using HubSpot preferred
• Experience working in the eCommerce, retail and/or CMS industry preferred

Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amplience fosters a business culture where ideas and decisions from all people help us grow, innovate, create and be relevant in a rapidly changing world.

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