Marketing Communications Manager (Brighton/Hybrid or Remote)

Job Description

We are looking for a passionate marketer to join 15below in its mission to help the world’s top airlines keep their passengers informed and empowered at every stage of their journey. We work with 60+ of the world’s best known travel brands like British Airways, Ryanair, Etihad, and JetBlue, many of which have been with us for more than 20 years.

Established in 2000, we have grown to become the travel industry’s market-leader in passenger communications, providing automated solutions including disruption notifications, automated check-in, and mobile boarding passes. Whilst you may not have heard of 15below directly, chances are you’ll have received a communication via our platform on your travels.

We are looking for a communications pro to join our small but high-performing marketing team. We have established ourselves as thought leaders within our industry which has already made us stand out from the competition. Now we need a MarComms expert to help us achieve our ambitious lead-generation goals. You’ll be in charge of creating standout content and making sure the (travel) world sees it. You’ll need to have experience with a B2B inbound marketing strategy and be able to remain motivated working with a low-volume, high-value business model. If this sounds like you, then read on...

Our culture:
Our culture is at the heart of what we do every day, and travel is part of that too, that’s why we’re proud to live by our values.

Flying high: yet still climbing
We know our stuff and are happy to share our knowledge and expertise. We pride ourselves on being at the top of our game and strive to keep learning.

People are our passport to success: they're at the heart of everything we do
We develop strong relationships built on trust and respect, and always do the right thing by each other and our customers.

Accelerating forward: embracing change, challenge and growth
Whether it's for ourselves, our colleagues or our customers, we are always looking for ways to improve and to grow. We're not afraid to challenge the status quo and drive change with enthusiasm.

All inclusive: we're a strong, collaborative community
We share the same vision; to make 15below the best it can be. We pull together to make it a reality, look out for each other along the way and make sure everyone's voice is heard.

Enjoy the journey: bringing fun and positivity to everything we do
We're proud and passionate to be part of the 15below family, and never take ourselves too seriously. Having fun is really important to us.

The role:

• Creating and executing an effective content marketing plan that engages the world’s best-known airlines.
• Developing a 12-month communications plan which builds a strong brand at a local, regional and international level.
• Working with the Product and Commercial Teams to develop relevant top, middle and bottom of the funnel content including videos, blogs, infographics, case studies, guides, white papers, and other thought-leadership pieces.
• Developing all externally facing content ensuring it is in keeping with the 15below brand and tone of voice.
• Using online PR and Account Based Marketing to drive brand awareness, reach, engagement, and lead generation.
• Collaborating with the Digital Marketing Manager to:
  • Ensure online PR supports SEO and other digital channels.
  • Create relevant content for each channel, including email and social media.
• Working with other teams to develop and execute an effective Account Based Marketing plan that drives engagement, leads and customer acquisition and upsell opportunities.
• Analysing performance of the MarComms plan and providing reporting and insights to incorporate into a monthly board report.
• Creating engaging content that is shared by the press and via other earned media.
• Improvement of reach and brand awareness across the industry through effective PR.
• Supporting the introduction and growth of the 15below brand within new markets and regions.
• Supporting the planning and execution of taking new products to market.

Requirements

The kind of person you are:

• A clear passion for marketing.
• Demonstrable experience of working in ABM and online PR.
• Experience of marketing a high-involvement solution within a B2B environment.
• Understanding of how PR impacts digital marketing performance.
• Performance monitoring and reporting.
• A passion for the travel industry.
• Excellent attention to detail.
• Excellent written and verbal communication skills at all levels of a business and with fluency in English.
• Has a friendly ‘can do’ attitude.
• Collaborates effectively with other teams and can be trusted to deliver.
• Has calm presence of mind when it’s needed.
• Has a strong sensible streak – but knows how to have a bit of fun now and again.

Skills to impress:

• Experience of a low-volume, high-value business model.
• Degree or other recognised qualification in Marketing (eg CIM, DMI, or IDM)
• Experience of marketing automation.

Benefits

Work is a big part of life, so it has to be motivating and enjoyable. This job is about empowering you to do the work you do best and be part of a fantastic team. We also offer many perks including:

• 25 days annual holiday (increasing with service)
  
• Flexible public holidays
• Family friendly policies
• Flexible working
• Core working hours of 10am to 4pm
• Work from anywhere scheme
• Private Medical Insurance
• Life assurance
• 5% employer contribution pension scheme
• Perkbox retail freebies and discounts
• £1,600 IT budget
• Friday ‘wind downs’ and company social events
• Flexible benefits (tech/mobile/holiday/bike schemes and season ticket loans)

Wellbeing is very important to us and so we have a brilliant and holistic programme in place to support with everyone's home and work life. We’ve got lots of fantastic resources, practical guidance, and engaging sessions to help with mental, physical, and financial wellbeing. This includes regular and fun activities such as mindfulness and desk yoga as well as schemes to look after your health with eyecare vouchers and annual flu jabs.

Further information

Location: We are offering truly flexible working options so you can decide whether you want to work from home, from our central Brighton office or a bit of both (within the UK).

Hours: 37.5 per week, flexitime

Reports to: Head of Marketing

We are committed to equality of opportunity for all, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.