In this blog we cover everything you need to know about networking in person and online.

By Luisa Callander
Head of Marketing
12th Oct 2025
• 5 minutes
💡 Key takeaway: Networking can sometimes feel like a buzzword, but at its heart, it’s simply about building relationships. It’s the conversations you have that open doors, spark ideas, and create opportunities. These can make an impact both personally and professionally.
Good networking isn’t about collecting business cards or adding names on LinkedIn. It’s about making genuine connections with people, learning from their experiences, and finding common ground. Whether you’re looking for career advice, exploring new industries, or just wanting to expand your circle, networking can help you grow in ways you might not expect.
Professional networking is about building and maintaining meaningful relationships with colleagues, peers, and industry contacts who can support your personal and professional growth. It’s not just about collecting LinkedIn connections, it’s about creating genuine, two-way relationships where you can exchange ideas, learn from others, and open doors to new opportunities.
The good news? You don’t need to be a natural extrovert to network well. With a few simple questions up your sleeve, you can turn introductions into meaningful conversations.
Curious about how to break the ice or keep the conversation flowing? We’ve got your back with ten simple networking questions that work perfectly in both face-to-face and virtual settings.
Networking isn't just about making initial contact. It's about building relationships that can grow and benefit both parties over time.
Networking can sometimes feel awkward or intimidating, but with the right mindset, you can overcome those nerves.
The more you practice, the more natural it becomes.
Every interaction is a chance to grow. Celebrate small wins, like having an engaging chat or making one new connection. Over time, these add up and build confidence.
And remember - most people are flattered when someone shows interest in their work. So don’t be afraid to reach out, ask questions, and start a conversation.
How can I network effectively in my industry?
Effective networking involves being authentic, listening actively, and offering value to others. Attending events, joining professional groups, and connecting online are all ways to grow your network. Explore tips for successful networking in our network strategies blog.
Yes. Networking increases your visibility, helps you learn about hidden opportunities, and connects you with people who can advocate for your career. Discover how networking can accelerate your career in our [career progression blog].
Networking opportunities can be found in industry events, conferences, online communities, Check platforms like Eventbrite, Meetup, LinkedIn Events, and professional industry websites. Staying proactive and exploring multiple sources is key.
Remote networking can include virtual events, webinars, LinkedIn connections, and online industry communities. Engaging consistently and following up with contacts helps build strong relationships even when you’re not meeting in person.