In this blog we share key workplace insights and data for HR and talent professionals looking to build truly inclusive teams.
6th Jun 2025
• 5 minutes
As we continue to see a generational shift towards prioritising diversity, equity, and inclusion in the workplace, understanding the specific needs of LGBTQIA+ employees has never been more important. Our latest data reveals some fascinating insights about what this community values most when choosing their next role—and the findings might surprise you.

When we analysed the workplace preferences of LGBTQIA+ employees, a clear pattern emerged. While competitive salary remains the top priority—as it does for most job seekers—the emphasis on location-based flexibility and mental health support tells a much deeper story about what inclusive workplaces really look like.
The data shows that 79% of LGBTQIA+employees prioritise salary, but what's really interesting is how closely this is followed by Work From Anywhere (78%) and Location Flexibility (62%). This isn't just about convenience. For many LGBTQIA+ individuals, flexible working arrangements can be literally life-changing, allowing them to work from locations where they feel safer, more accepted, or closer to supportive communities.

The numbers speak volumes: 43% of LGBTQIA+ employees prioritise mental health support in their workplace benefits—a significantly higher rate than the general population. This isn't surprising when you consider the unique stressors this community often faces, from workplace discrimination to the mental load of navigating identity in professional settings.
For HR teams, this data is a wake-up call. Offering robust mental health support is essential for attracting and retaining LGBTQIA+ talent. This could include everything from Employee Assistance Programmes and therapy coverage to mental health days and creating psychologically safe environments where people can bring their authentic selves to work.

Here's where things get really interesting for talent acquisition teams: 14% of LGBTQIA+ candidates consider diversity a key factor when choosing their next role.
This means your diversity, equity, and inclusion initiatives aren't just the right thing to do—they're directly impacting your ability to attract top LGBTQIA+ talent. Companies that can authentically demonstrate their commitment to inclusive workplaces will have a significant advantage in recruitment.
These insights point to several key strategies for building an attractive employer brand in 2025:
These insights show that creating an inclusive workplace for LGBTQIA+
employees isn't just about rainbow flags in June—it's about fundamentally rethinking how we support all employees' wellbeing, flexibility needs, and professional growth. Companies that get this right won't just attract diverse talent; they'll create environments where everyone can thrive.
At Flexa, our insights are powered by real-time search and sign-up data from thousands of professionals. By analysing over 100 million data points on what candidates want, company EVPs, and employee satisfaction, we help employers move beyond outdated hiring tactics. Instead of relying on generic messaging, companies can align their employer brand with the evolving expectations of today’s talent—ensuring they attract the right people, in the right way.
Want to learn more about how your company can adapt to these changing workplace expectations? Find out more about our platform.
Inclusive benefits like equal parental leave, flexible working, and mental health support help LGBTQIA+ employees feel valued and respected. Companies that provide these benefits tend to have stronger engagement and retention rates.
LGBTQIA+ employees may face additional stressors such as discrimination or lack of representation. Prioritising mental health support, safe spaces, and inclusive leadership helps create environments where everyone can thrive.
They’re seeking companies that go beyond performative inclusion — employers who back their values with inclusive policies, supportive networks, transparent leadership, and equitable opportunities for growth.
Start with inclusive hiring practices, strong DEI policies, and visible allyship from leadership. Partnering with employee resource groups (ERGs) and auditing policies regularly can also make a lasting difference.
You can explore verified inclusive companies on Flexa, where workplaces are assessed on flexibility, inclusivity, and culture — helping LGBTQIA+ job seekers find environments where they can be themselves and thrive.