Let’s talk about what it really means to build a family-friendly business.

Because it’s easy to talk about flexibility. To tick a few boxes. To shout about hybrid working or compressed hours on a shiny recruitment page. But if the culture underneath doesn't genuinely support people in managing their lives, especially parents and caregivers, it’s all just window dressing.

At SpareMyTime, we’ve taken a different approach from day one. Not because it’s trendy, or marketable, or even because it boosts retention (though it absolutely does). But because it’s personal.

I founded SMT as a working parent - not because I was struggling to make work fit, but because I wanted more than the traditional model could offer. I wanted to be present in my children’s lives and my home life, while also doing meaningful, high-impact work. And I knew I wasn’t alone.

The system isn’t broken—it was simply built for a different time, for a different kind of worker. It wasn’t designed for people managing nursery pickups, school holidays, caring responsibilities, or navigating neurodiversity. SMT exists to challenge that, and to prove that flexibility, purpose, and performance can thrive together.

So we built something better.

A business that treats flexibility as a foundational principle, not a benefit.

A team of experienced professionals who work part-time, remotely, and on their own terms, without compromising on quality, trust or ambition.

A culture that sees the whole person, not just the job title.

And here’s what that looks like in real numbers:

• 90% of our team are women
• 85% are parents
• 25% are neurodiverse
• 90% work part-time, balancing careers with caregiving or simply, life
• 90% of our team have 10+ years of professional experience

We’ve proven that you don’t have to choose between expertise and flexibility. Between parenthood and progression. Between meaningful work and a manageable life.

And here’s what we’ve learned: when people are trusted to work in a way that fits their life, they show up. Completely. Confidently. Creatively. Flexibility doesn’t dilute impact, it strengthens it.

Being family-friendly isn’t about being soft. It’s about being smart. It’s about designing businesses that are built to last, because they’re built on respect, trust, and adaptability.

And the ripple effects are huge.

• Parents get to stay in work and progress their careers.
• Children see models of balance and agency.
• Teams are happier, more loyal, and more diverse.
• Businesses grow, sustainably, and with soul.

 We’ve delivered thousands of hours of support to aspirational businesses — many led by parents, all of whom fully believe in what we’re building. They’re not looking for more hustle. They want quality. Professionalism. And the breathing room to be brilliant.

Let’s stop treating caregiving like a caveat to someone's professional identity. Let’s start designing workplaces where being a parent isn’t a problem to work around, but part of the strength you bring to the table.

This isn’t a “nice to have.” It’s a blueprint for the future of work. And the best bit? It works.