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12 marketing jobs to consider in 2024 (plus the skills you need!)

In this blog, we'll look at various marketing career options to consider in 2024, spanning from social media and content marketing to brand management, digital marketing, and beyond!

29th May 2024

Are you looking for a role in marketing but not sure where to start or what you want to do? With new roles across social media, email, events, and digital marketing popping up all the time, it can be overwhelming to figure out where your skills fit best.

But don’t worry, we’ve got you covered. In this blog, we'll walk you through the different marketing roles you can explore and the skills you need to thrive in each one.

Marketing is a fun and dynamic field with lots of career opportunities. Whether you're a creative type, data savvy, or a social media enthusiast, there's a role for you in the marketing world. Get ready to find your niche and start your exciting marketing career.

We’ll look into the following marketing careers and specific roles in more detail:

🎨 Creative Roles: Copywriter, Graphic Designer & Social Media Manager 

📊 Analytical Roles: Market Research Analyst and Marketing Data Analyst

🌐 Digital Roles: Digital Marketing Manager and SEO Specialist

💻 Content Marketing Roles: Content Creator, Content Marketing & Marketing Campaign Managers

💡 Strategic Roles: Brand Manager, Product Marketing Manager & Growth Marketer

Creative Roles: Copywriter, Graphic Designer & Social Media Manager 

If you have a way with words, an eye for design, or a love for social media a creative marketing role might be your calling. Let's look at some popular creative roles: 

Copywriter: As a copywriter, you'll be the wordsmith behind compelling ad copy, website content, and marketing materials. You'll need to have:

  • Strong writing skills 
  • Creativity
  • Understanding of target audiences
  • Adaptability to different styles and tones

Graphic Designer: Graphic designers bring marketing messages to life through visually appealing designs. To excel in this role, you'll need: 

  • Proficiency in design software (e.g., Adobe Creative Suite)
  • Understanding of design principles and trends
  • Ability to translate ideas into visual concepts
  • Attention to detail
  • Creativity to try new ideas and stand out against competitors 

Social Media Manager: Social media managers are the voice of brands on social platforms, engaging with audiences and driving social media strategy. You'll need:

  • Deep understanding of social media platforms and best practices
  • Creativity in content creation and community engagement
  • Ability to analyse social media metrics and adapt strategies
  • Strong communication and multitasking skills
  • An understanding of paid social media advertising and how best to optimise the budget for different channels.

Analytical roles: Market Research Analyst and Marketing Data Analyst

If you're a numbers person with a curious mind, an analytical marketing role might be the perfect fit. Let's explore two key analytical roles: market research analyst and marketing data analyst.

Market Research Analyst: Market research analysts gather and analyse data to help companies understand their target markets and make informed decisions. You'll need: 

  • Strong analytical and problem-solving skills
  • A strong understanding of statistical analysis software 
  • Ability to design and conduct surveys and focus groups
  • Excellent communication skills to present findings

Marketing Data Analyst: Marketing data analysts dive deep into marketing metrics to optimise campaigns and improve ROI. To succeed in this role, you'll need:

  • Expertise in data analysis tools (e.g., Google Analytics, Excel)
  • Knowledge of marketing metrics and KPIs
  • Ability to identify trends and insights from data
  • Collaboration skills to work with cross-functional teams

Digital Roles: Digital Marketing Manager and SEO Specialist

The digital marketing landscape is constantly evolving, offering exciting opportunities for tech-savvy professionals. Let's explore two essential digital roles: Digital Marketing Manager and SEO specialist.

SEO Specialist: SEO specialists optimise websites and content to improve search engine rankings and drive organic traffic. To excel in this role, you'll need:

  • In-depth knowledge of SEO principles and techniques
  • Proficiency in SEO tools (e.g., Google Search Console, Ahrefs, Semrush)
  • Ability to conduct keyword research and competitor analysis
  • Collaboration skills to work with content and web development teams

Digital Marketing Manager/ Performance Marketing Manager:  This role involves enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. Key tasks may include content strategy, SEO/SEM, social media management, email marketing, and performance analysis to optimise marketing efforts and achieve business goals.

To thrive in this role, you'll need:

  • The ability to develop and implement comprehensive digital marketing strategies.
  • An understanding of search engine optimization and search engine marketing to enhance online visibility.
  • Strong analytical skills to interpret marketing data and optimise campaign performance.
  • Knowledge of creating and managing engaging content across various digital platforms.
  • Expertise in leveraging social media channels to build brand presence and engage with audiences.
  • How to optimise paid channels to drive leads and engagement.

Content Marketing Roles: Content Marketing & Marketing Campaign Managers

If you love engaging audiences with content, whether that is through blogs, videos, or webinars, a content marketing role may be perfect for you. Here are some popular roles within this area of marketing:

Content Creator: According to HubSpot’s State of Marketing Report 2024 this role is at the top of the hiring list for marketing leaders. There are now more than 207 million content creators at the forefront of helping brands engage and influence their audiences. These creators use their unique voices and platforms to connect with diverse groups of people, making them invaluable partners for brands aiming to expand their reach and impact.

Here are some of the skills needed to become a content creator: 

  • Generating engaging and original content ideas.
  • Crafting compelling written and visual content.
  • Navigating and optimising various social media platforms.
  • Enhancing content visibility through search engine optimization.
  • Analysing performance data to refine content strategies and figure out what is and isn’t working.

Content Marketing Manager: Content Marketing Managers are responsible for creating and managing valuable, relevant content to attract and engage a target audience. This role focuses on building brand awareness, driving website traffic, and nurturing leads through various content formats such as blogs, videos, social media posts, and more. 

To be successful in this role, you'll need:

  • The ability to develop and implement effective content strategies.
  • Strong writing and editing skills to create compelling and high-quality content.
  • An understanding of SEO best practices to improve content visibility.
  • Creativity to produce engaging content across various formats and platforms.
  • Analytical skills to track and analyse content performance and optimise future efforts.

Campaign Manager: Campaign Managers are responsible for planning, executing, and managing marketing campaigns to achieve specific business objectives. This role involves coordinating various marketing activities, from advertising and promotions to events and digital marketing, ensuring that all efforts align with the overall strategy. Key tasks include developing campaign strategies, managing budgets, collaborating with different teams, and monitoring campaign performance to maximise results.

To thrive in this role, you'll need:

  • Strong project management skills to oversee campaign execution from start to finish.
  • Strategic thinking to develop and implement effective campaign plans.
  • Excellent communication and collaboration skills to work with various stakeholders.
  • Analytical skills to measure campaign performance and make data-driven decisions.
  • Creativity to design engaging and impactful marketing campaigns.

Strategic Roles: Brand Manager, Product Marketing Manager & Growth Marketer

If you're a big-picture thinker with a knack for strategy, a strategic marketing role might be your perfect match. 

Brand Manager: Brand managers are the guardians of a brand's image and reputation, ensuring consistency and effectiveness across all marketing efforts. You'll need:

  • Strategic thinking and planning skills
  • Deep understanding of brand positioning and identity
  • Ability to develop and execute integrated marketing campaigns
  • Leadership and collaboration skills to work with cross-functional teams.

Product Marketing Manager: Product marketing managers are responsible for bringing new products to market and driving their success. To thrive in this role, you'll need:

  • Understanding of the product development process
  • Ability to conduct market research and competitive analysis  
  • Skills in developing messaging and positioning for products
  • Collaboration skills to work with product, sales, and marketing teams

Growth Marketer: Growth marketers focus on driving rapid and sustainable business growth by experimenting with and optimising marketing strategies. To excel in this role, you'll need:

  • To be good at analysing data to identify growth opportunities and measure campaign performance.
  • Ability to develop innovative strategies and experiments to drive customer acquisition, retention, and revenue growth.
  • Capability to quickly adapt to new trends and changes in the market, iterating on strategies for continuous improvement.
  • Strong ability to work cross-functionally with product, sales, and marketing teams to align growth initiatives with overall business goals.

Find your next marketing role on Flexa 

Whether you're a creative genius, an analytical mastermind, a digital dynamo, or a strategic visionary, there's a place for you in the marketing world. You can start by looking at the open marketing roles we have available on Flexa. 

We've simplified the process into three simple steps to kickstart your search:

  • Start by creating a Flexa profile to stay updated on all available marketing job opportunities, and even get recommendations straight to your inbox!
  • Explore our jobs page to see which companies are currently hiring for marketing roles. When you find a role you're interested in, simply click on it to read the full job description and hit 'apply now' when you're ready to submit your application.
  • If you're not ready to apply just yet, you can save the job to your profile for later. You can also browse all companies, check out their live feeds to get a glimpse of their work environment and follow them to receive notifications when they're hiring.