Wild • London, United Kingdom

CRM, Referral, & Retention Manager

2 days/week at home

Core hours 10–4

Dog friendly

Job Description

👋About Us:

Hey there, we’re Wild. We’re on a mission to remove single-use plastic from the bathroom and redefine the future of personal care across Europe and beyond. We’re a high-growth, venture-backed start-up, launching our refillable deodorant on WeAreWild.com in 2020 - we’re also one of Europe’s fastest growing start-ups. Sounds fun, right?

We’re now looking for an expert in CRM, referral and retention to help elevate the experience we offer our vast customer base (in the millions). You should be data-led, structured and have a passion for analysis and problem solving, getting into the nitty gritty of email flows, campaigns and a/b testing on Klaviyo whilst also helping us to take our referral offering to the next level.

Everything you do will be driven by in depth analysis and data and you should have a tenacity for seeking out the small improvements that can come from constant and rigorous testing.

You will report into our Head of Brand, Communications & Comms and indirectly into our CMO.

Ready to become a Wild thing?

📓Some of your daily responsibilities:

  • Sifting through data and segments within our CRM, identifying tests to run and how to best optimise our email offerings.
  • Segmenting our customers into groups with actionable insights that can elevate both Wild sales and customer experience.
  • Helping to create and send email campaigns on a regular basis using the above two points to do this in the most optimised way that will result in maximum sales / efficiency.
  • Taking complete ownership of our referral campaign, working closely with our Ecom team to optimise our website referral offerings as well as the Brand team on email referral.
  • Constantly running meaningful a/b tests over our referral platform (MentionMe) and optimising our offers both holistically and creatively.
  • A deep focus on retention through CRM, improving our subscriber experience and finding ways to incentivise customers to stay subscribed, reactivate all whilst reducing churn. Optimising how we do this will be crucial to Wild’s long term success.

🚀 What we need from you:

  • Extensive experience with CRM, from an analyst/data perspective (Klaviyo experience a bonus but not a must have).
  • Experience with referral (we use MentionMe) and a deep understanding of the importance of this channel to overall marketing efforts.
  • A firm understanding of retention metrics and how to engage customers through CRM.
  • A passion for analytics, testing and optimisation.
  • A rigorous understanding of best practise when it comes to email flow optimisation and email campaign creation.
  • A healthy knowledge of Ecommerce & D2C.
  • A can-do attitude and desire to work in one of Europe’s fastest growing scale ups.

🙌What you’ll get from us:

  • 25 days holiday + bank holidays
  • Hybrid working, 3 days a week in our shiny new London office
  • Weekly early finishes and social events
  • Mental wellbeing support through Spill
  • A role at a young but well-established brand making a considerable splash in sustainable self-care

We have a really simple approach to DEI, and that is that we embrace and celebrate everyone. Our company culture is all about bringing your most authentic self to work - I mean, how else could we drive innovation? Each and every single one of our employees have a huge input into who Wild is, and where we’re going to go in the future, and we literally couldn’t do this without having a team of individuals from all areas of the world, ethnicities, genders, beliefs, socioeconomic backgrounds and more. We’re always looking to grow our team by hiring people with fresh perspectives and ideas!

Company benefits

Enhanced maternity leave – 16 weeks full pay
Enhanced paternity leave – 4 weeks full pay
Adoption leave
Work from anywhere scheme – Use WFH allowance to work from anywhere in the world!
25 days annual leave + bank holidays
Enhanced sick pay – 5 days full pay
Teambuilding days
Dog friendly office
Early finish Fridays
Summer hours
Mental health platform access
Bank holiday swaps
In office workout classes
In office yoga classes
Volunteer days
L&D budget
Lunch and learns
Employee discounts
Skilled worker visas
Charity donation scheme
Cycle to work scheme
Work from home budget
Employees are somewhat happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel flexible working is supported for some people
Employees feel they have complete autonomy over getting their work done

Working at Wild

Company employees


Gender diversity (male:female)


Office locations

London, Lambeth

Funding levels


Hiring Countries


United Kingdom

Awards & Achievements

Consumer Goods

Consumer Goods

Industry awards 2023