Head Of Growth

Job Description

About Wash Doctors:

Wash Doctors is a pioneering tech-enabled marketplace in the automotive industry, revolutionising the traditional car valeting experience. Our innovative platform connects customers with professional car care services at their convenience, offering a seamless, on-demand solution for car care. We are a dynamic and rapidly growing company, dedicated to setting new standards in the industry with our commitment to quality, customer satisfaction, and technological advancement.

Our mission is to provide an exceptional car care experience through our user-friendly platform, making it easier than ever for customers to maintain their vehicles in top condition. As we continue to expand and enhance our services, we are looking for passionate individuals to join our team and help drive our vision forward.

The Ideal Candidate:

We are seeking a strategic and creative Head Of Growth who can get inside the minds of our customers and deliver impactful marketing initiatives. The ideal candidate will be motivated to execute and test various marketing strategies, demonstrating competence across multiple platforms. They should be adept at understanding customer needs, driving engagement, and building brand loyalty.

If you are a driven marketing professional with a passion for technology and innovation, we would love to hear from you. Join us at Wash Doctors and be part of a team that is transforming the car valeting industry.

Job Title:
Head Of Growth

Reports To:
CEO Founder & Co-Founder

Type (Full-Time, Part-Time, Contract):
Full-Time

Primary Responsibilities:
The implementation and management of growth marketing activities to drive customer engagement and build the Wash Doctors brand as a new category of on-demand technology-driven lifestyle-based car care.

Secondary Responsibilities:
Work closely with the Founders and a small cross-functional team to establish marketing as a core driver of the business.

Initial Projects/Initiatives (First 6-12 months):
Initiate the testing of paid media campaigns, organic social, email marketing, and influencer marketing to develop a robust customer acquisition model. Implement referral and loyalty schemes to drive word-of-mouth (WOM). 

Minimum Years of Experience:
Minimum 3 years in a marketing role with leadership responsibilities.

Industry/Company Experience:
Experience in technology and B2C services desired but not essential.

Platform Competencies:
Omnichannel Marketing Tools (Email, SMS, App [Push, Message]), Meta, Google (Ads, Analytics, Sheets). 

Essential Skills and Competencies:
Strong project management skills and the ability to work across a breadth of marketing channels. Good written and verbal communication skills as well as a desire to think strategically about how different marketing channels can influence the brands growth and the customer LTV. We are looking for initiative and a self-starter with a strong desire to execute and report data driven insights.

Company Culture and Values:
Our culture is based on flexibility, a can-do attitude, creativity, and collaboration. We value diversity and inclusion, and we are committed to building an innovative team that drives our reputation as a category-changing brand.

Potential Career Paths:
Potential career paths include the opportunity to lead and develop the marketing function in the business.

Key Performance Indicators (KPIs):
Key performance indicators include campaign effectiveness, lead generation, customer acquisition, and brand awareness and Customer LTV.

Success Measurement (First 6 months/First year):
Success will be measured by the achievement of quarterly and annual marketing goals.

Key Collaborators:
The candidate will work closely with the Founders, Head of Marketplace Development, CTO, and Customer Service, to ensure that the marketing effort transcend the business operations. 

Salary Range: £40-45K

Timeline:
We aim to complete the recruitment process within 6 weeks.

Interview Stages and Content:
The process includes initial screening where we will gather your CV and a short introductory video. This will then progress to an interview with the Co-Founder and Founder of the business to gather more context around your career to date. and a final interview with a pre-prepared task to present. 

Required Materials (Resume, Cover Letter, Portfolio, etc.):
Resume, Cover Letter, and a short introductory video of yourself. 

Other Relevant Information: We are excited to find a candidate who is passionate about technology and innovation. We are looking for people who have taken the initiative to do thorough research on the company and can bring insights of their own to the table.