Marketing Strategy Specialist

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

In your role as a Marketing Strategy Specialist, you will spearhead the transformation project for Vodafone Business, positioning it as a significant contender in the digital services sector in Portugal with the Spark Program.

You will be the key liaison for all group/local market interactions, ensuring that our transition to global beyond connectivity (B&C) products is seamless and effective.

Your role will involve crafting and executing innovative positioning strategies on Go-To-Market and maintaining a strong digital focus to deliver an exceptional Digital customer experience.

Main Responsibilities and Contributions:

• Drive the GTM Strategy for Cybersecurity & Managed Services
• Aggregate and Coordinate the collaboration with Vodafone Group Portfolio leads and Project stream owners on the global Spark program
• Work and align with global and local teams to understand investment and delivery constraints, manage interdependencies between projects, and overall B2B transformation
• Provide insights to improve the integrated approach by segment from bundled and converged propositions between A, B, and C to GTM and channel strategy through Acceleration Units, playbooks, and Other initiatives
• Act as advocate to deliver exceptional customer experience for Cybersecurity e Managed services, providing vision and perspective to group marketing and technology teams
• Monitor and provide validated analyses and advice on commercial initiatives via governance forums and drive interlock between local market product/commercial and global priorities

Who you are

• Undergraduate degree in Marketing, Management, Engineering (or similar)

• Experience of managing P&L

• Experience of working with multi-national stakeholder groups

• Strong analytical and problem-solving skills

• Effective communication and interpersonal abilities

• Fluent in Portuguese and English

• B2B Product and Proposition Knowledge: knowledge and understanding of cybersecurity and Managed Services products and features in Vodafone Business,

• Market knowledge. Being able to understand the market landscape and effectively differentiate our products and propositions from the competition

• Commercial Acumen in the B2B Environment: Strong commercial acumen within the B2B environment to enable effective commercial initiatives and targeting on B&C products

• Experience of Working within Complex, International Matrix Environment: Experience of working in/with local markets and/or multinational functions to collectively deliver successful outcomes.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders.
• Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products.
• Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors.
• Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products
• Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft).
• Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.