Senior Manager Product Marketing

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

You'll develop the marketing strategy, design, and execution plan to expand a subset of Verizon Business Group's Advanced Communication solutions for Verizon Business Group’s Global Enterprise, Public Sector, Business Markets, and Indirect channels. You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs) You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.

What we’re looking for...

You are highly collaborative, innovative, a strategic thinker, with an execution focus that understands what motivates sellers, how to appropriately 'pitch' value to sellers and to prospective customers, how to establish and grow new B2B solutions.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Development of B2B marketing programs.

• Sales Enablement creation and execution experience.

• Marketing and value proposition creation.

• Market Research Analysis experience.

• Ability to analyze and drive insights from data to make informed decisions and recommendations.

Even better if you have one or more of the following:

• A Master’s degree.

• Strategic consulting with a business development and marketing focus.

• Ability to work closely with multiple cross-functional organizations.

• Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.

• Unified Communications and/or Contact Center technology knowledge and working experience.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.