Consumer Acquisition Marketing Strategy Sr Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing…

The Consumer Growth Marketing organization is responsible for creating marketing strategies driven by consumer, industry, and performance insights. Our team is responsible for leading cross functional marketing initiatives for the Verizon Consumer Group. We create holistic strategies that consider the entire business and integrated marketing approaches that drive incremental growth for both Mobile and Home lines of business. This role on the Acquisition Strategy and Product Marketing team will work closely with business sponsors and Marketing organization teams to develop marketing strategies, plans through execution.

The focus of this role will be to develop a strategic vision that achieves desired results for Verizon while influencing cross functional teams to execute aligned, actionable plans. You will impact the business as a thought leader: creating and driving the customer-centric marketing approaches that bring the right message to the right consumer at the right moment in time. You’ll strategize, plan, and manage large and small campaigns by analyzing research and insights to build strategic direction, clearly and concisely communicating strategic vision including senior level presentations, and leading cross functional teams independently to execute those plans.

Responsibilities:

• Develop clear marketing strategies at contextually relevant moments in time- including creation of strategic briefs that clearly connect target audience buying motivators, product portfolio integration and approach for impactful consumer messaging across Mobile and Home.

• Create compelling solutions from our portfolio (network, value prop + perks, products, accessories) that target specific high opportunity audiences to drive incremental Verizon growth as part of overarching targeted marketing approach.

• Influence and lead stakeholders across various functional responsibilities and levels of the business to align to new ways of thinking in order to achieve short and long term goals.

• Drive strategic thought leadership throughout marketing planning for the Verizon Consumer Group.

• Develop creative solutions to complex problems through in-depth evaluation of data and situation analyses across various factors.

• Work independently to manage your projects from start to finish: clear conception of strategy and campaign plan, cross functional coordination to execute on-time and performance evaluation to refine and optimize future campaigns.

What we’re looking for...

You’ll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  Even better if you have one of more of the following:

  • Experience leading and managing multiple, complex projects simultaneously.

  • The ability to work well with others in large and varied teams.

  • Highly effective communication and presentation skills.

  • An understanding of trends and key business drivers.

  • Presented findings and insights tailored to select audiences (up to and including executives.)

  • Experience working with marketing research, research strategy, or consumer research methodologies.

  • The ability to analyze what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

  • The ability to drive work forward with ambiguity and adaptive change.

  If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $119,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.