B2B Digital Marketing Senior Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

You will be a part of CMO’s below the line Marketing Activation team, working in partnership with a cross-functional group to ensure successful launches and customer experiences on our digital platforms for business and public sector. This person will provide strategic guidance, lead creative development with agency partners from conception to launch in a fast- paced environment, and analyze page and content performance to inform optimization recommendations.

What you'll be doing:

• Leading web channel creative for Verizon Business campaigns targeting SMB, enterprise and public sector audiences.

• Leading campaign web content creation for our Verizon Business
  internal partners.

• Managing in parallel a wide range of web projects in various stages of development, from complex web ecosystems to quick-turn product and promotional support.

• Collaborating with product marketing and cross-channel partners to ensure messaging and channel alignment.

• Developing creative briefs and leading creative development with internal and external agency partners.

• Reporting out web page and content performance, including optimization recommendations.

You'll need to have:

• Six or more years of experience required, demonstrated by one or more the following, work and/or military experience, or specialized training.

• A marketing, advertising or communications background

• Experience working with .com creative

• Experience targeting B2B audiences from small-medium businesses to enterprises to the public sector.

Even better if you have one or more of the following:

• Experience working at an agency or on in-house creative team.

• Telecommunications industry experience.

• A B2B marketing background in creating digital journeys and immersive web content, both national and hyper local.

• Experience working on successful web content supporting paid media campaigns.

• Willingness to work comfortably in a fast-paced, dynamic environment.

• Willingness to work autonomously with minimal supervision, knowing when to bring in your manager for alignment/decisions.

• Experience or comfortability presenting to senior leadership, as needed.

• Experience supporting product launches or paid media campaigns.

• Willingness to use creative thinking in a fast-paced, results-driven environment.

• The ability to influence and lead peer-level partners to deliver against complex initiatives.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.