TUI Group • Stockholm, Sweden

Nordic Digital Marketing Manager

Employment type:  Full time

Remote-first

A little flex time

Job Description

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic performance marketing team at TUI Nordics. Together with your own team, you will be responsible for the performance and full funnel marketing strategy in the Display and Paid Social channels, manage budgets and drive efficiencies. Your role also includes guiding the day-to-day media buying and ad creation to drive qualitative traffic to our sites by using audience data and segmentations.
The Nordic Digital Marketing Manager is also responsible to secure TUI’s online brand visibility by managing paid digital brand awareness activities in the Nordic markets according to set budgets and goals in collaboration with the Nordic Media team.

ABOUT THE JOB

  • Lead a team of specialists to drive optimization and overall performance in the Display and Paid Social Channels.
  • Budget ownership for Display and Paid Social Channels.
  • Develop consistent reporting framework and produce regular performance reporting to showcase progress in each channel and measure the impact of campaigns and other actions on KPIs.
  • Initiate, implement and analyze relevant testing scenarios based on work done in other TUI Markets or other business opportunities.
  • Support in optimizing processes for ad copy implementation & creative development for all markets.
  • Continuous audit of Customer Purchase Journey to map out improvement areas.
  • Vendor management and evaluation of new partners, new technologies (incl eg AI powered tools and products) and business proposals.
  • Benchmarking and competitor analysis.

ABOUT YOU

  • Bachelor’s degree in digital marketing, Business school or relevant subjects.
  • 4 years hands on experience in Performance Marketing and coordinating marketing projects.
  • Previous experiences in leading a team.
  • Previous experience in working collaboratively with cross-functional teams is beneficial.
  • Strong project management skills.
  • Ability to use and interpret Digital Marketing platforms and analytical tools such Google Products & Meta Ad Manager DV360, Campaign Manager or similar.
  • Previous experience working in automation tools and platforms (Google Web Designer, Smartly or Adobe Animate) is a strong merit but not mandatory.
  • Fluency in English, knowledge in a Nordic language is a bonus.

ABOUT OUR OFFER

  • Great location and open space offices.
  • Excellent career development opportunities.
  • Fantastic holiday benefits including discounts.
  • Online wellbeing and learning support.
  • Fun and dynamic work culture.
  • Hybrid work – we offer flexible work model where TUI employees work at least half of the time in the office.


We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.
We are looking forward to your application and meeting you!

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Travel insurance
Cycle to work scheme
In office catering
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
Hackathons
L&D budget
Sabbaticals
Personal development days
Mental health days
Travel loan
Enhanced pension match/contribution
Location
88%
Employees are very happy with their working location freedom
Hours
80%
Employees are largely happy with the flexibility in the hours they work
Benefits
76%
Employees are largely happy with the benefits their company offers
Work-life balance
72%
Employees feel that they can switch off quite easily from work
Role modelling
76%
Employees feel that most people work flexibly
Autonomy
81%
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Diversity
70%
Employees feel that the diversity is good and there are continued efforts to improve it
Inclusion
75%
Employees feel that the culture supports equity and inclusivity well
Culture
80%
Employees enjoy the working environment
Mission
75%
Employees feel quite excited about the company mission
Salary
52%
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)

80:20

Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries

Austria

Belgium

Croatia

Denmark

Dominican Republic

Finland

France

Germany

Greece

Indonesia

Malaysia

Mexico

Netherlands

Norway

Portugal

Spain

Sweden

Thailand

Tunisia

Türkiye

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024