TUI Group • Stockholm, Sweden

Nordic Digital Marketing Manager

Employment type:  Full time


A little flex time

Job Description

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic performance marketing team at TUI Nordics. Together with your own team, you will be responsible for the performance and full funnel marketing strategy in the Display and Paid Social channels, manage budgets and drive efficiencies. Your role also includes guiding the day-to-day media buying and ad creation to drive qualitative traffic to our sites by using audience data and segmentations.
The Nordic Digital Marketing Manager is also responsible to secure TUI’s online brand visibility by managing paid digital brand awareness activities in the Nordic markets according to set budgets and goals in collaboration with the Nordic Media team.


  • Lead a team of specialists to drive optimization and overall performance in the Display and Paid Social Channels.
  • Budget ownership for Display and Paid Social Channels.
  • Develop consistent reporting framework and produce regular performance reporting to showcase progress in each channel and measure the impact of campaigns and other actions on KPIs.
  • Initiate, implement and analyze relevant testing scenarios based on work done in other TUI Markets or other business opportunities.
  • Support in optimizing processes for ad copy implementation & creative development for all markets.
  • Continuous audit of Customer Purchase Journey to map out improvement areas.
  • Vendor management and evaluation of new partners, new technologies (incl eg AI powered tools and products) and business proposals.
  • Benchmarking and competitor analysis.


  • Bachelor’s degree in digital marketing, Business school or relevant subjects.
  • 4 years hands on experience in Performance Marketing and coordinating marketing projects.
  • Previous experiences in leading a team.
  • Previous experience in working collaboratively with cross-functional teams is beneficial.
  • Strong project management skills.
  • Ability to use and interpret Digital Marketing platforms and analytical tools such Google Products & Meta Ad Manager DV360, Campaign Manager or similar.
  • Previous experience working in automation tools and platforms (Google Web Designer, Smartly or Adobe Animate) is a strong merit but not mandatory.
  • Fluency in English, knowledge in a Nordic language is a bonus.


  • Great location and open space offices.
  • Excellent career development opportunities.
  • Fantastic holiday benefits including discounts.
  • Online wellbeing and learning support.
  • Fun and dynamic work culture.
  • Hybrid work – we offer flexible work model where TUI employees work at least half of the time in the office.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.
We are looking forward to your application and meeting you!

Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA