Manager Brand Management International (m/f/d) 1 1

Job Description

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Unsere ROBINSON und TUI MAGIC LIFE Clubs sind für ihre jeweils einzigartige Atmosphäre und sehr hohe Gästezufriedenheit bekannt. Das liegt natürlich an innovativen Urlaubskonzepten, aber vor allem an ganz viel Leidenschaft, die alle Mitarbeiter einbringen – ca 5.000 Kollegen/innen sind in über 40 Clubs vor Ort und in der Zentrale in Hannover für unsere Gäste im Einsatz und machen aus einem beliebten Produkt ein unvergessliches Erlebnis.

Our ROBINSON and TUI MAGIC LIFE Clubs are known for their unique atmosphere and very high guest satisfaction. This is of course due to innovative holiday concepts, but above all to the passion that all our employees bring along – around 5,000 colleagues work for our guests in over 40 clubs on site and at the head office in Hanover, turning a popular product into an unforgettable experience.

For Robinson Club GmbH we are looking for a

Manager Brand Management International (m/f/d)

for the next possible date

About the job:

• Analyse the respective markets to have a better understanding on market trends and demand in very close cooperation with sales functions
• Define and implement a marketing- and communication strategy based on the global marketing strategy for the international markets outside the Germany-Austria-Switzerland region, with a strong focus on demand generation
• Prepare a marketing plan from customer insight to execution including a corresponding budget justification
• Develop content led communication plan to communicate club positioning and brand pillars by each channel (B2B, B2C, B2B2C) to target audience
• Drive brand activation and ensure the brand experience comes alive through the hotel’s messaging and guest experience
• Create integrated, segmental campaign plan focusing on demand generation and high impact activities with proven KPIs for the relevant clubs across local and international markets
• Develop sales & marketing tools (B2B and B2C)
• Measure, evaluate and optimize marketing initiatives based on their performance

About you:

• You have a degree with a focus on marketing or a comparable qualification as well as professional experience in this area.
• Professional experience of at least 3 years in the marketing of an international hotel chain
• Several years of professional experience in marketing, trade/retail marketing and/or tourism in sales-related areas
• Experience in working with marketing agencies
• Very good analytical understanding combined with commercial thinking and business sense
• Quick thinking, good project management skills and general experience in the implementation of complex tasks, possibly also on short notice
• Experience to work in an environment with several interfaces and stakeholders
• High level of customer and solution orientation as well as enthusiasm
• High level of self-motivation, strong communication, net- and teamwork skills as well as an independent and structured approach to work
• Very good English and German language skills, both written and spoken, as well as very good knowledge of MS Office applications
• Willingness to travel

About our offer

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Competitive salary with commission scheme that rewards you for exceeding targets & discretionary bonus
• Private medical Insurance, single cover with option to add dependants
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Excellent rates with foreign exchange and discounts with retailers
• Discovery day – time to spend working at a local charity or community
• Investment in your development
• Pension scheme and life assurance.
  

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