TUI Group • Luton, United Kingdom

Digital Creative Optimisation Executive

Employment type:  Full time


A little flex time

Apply now

Job Description

As the Digital Creative Optimisation Executive, you will support our key Digital Marketing channels (Display, Paid Social, Affiliates, Paid Search, Metasearch and YouTube) to identify opportunities to improve and maintain our creatives driving online sales and growing our brands. Alongside the Senior Digital Creative Optimisation Executive, you will work on many exciting content related projects and be responsible for the delivery of content across multiple channels by using your own creative skills and support from the content team. You will also take ownership of the weekly creative briefing process for all paid digital channels. You’ll not only cover our TUI brand but also a wide range of sub brands including First Choice, Marella Cruises, TUI River Cruises and Crystal Ski.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this opportunity. The successful candidate would need to be willing to come to our Luton based head office at least once per week.Closing date for applications will be Tuesday 5th December


  • Responsible for day-to-day creative build and management of display creatives and will proactively identify opportunities to improve performance through our digital content
  • Provision of creative assets to all digital channels enabling them to promote the latest trading priorities on a weekly basis
  • Support day-to-day creative amends and artwork for Affiliates and Paid Social
  • Supporting the senior creative optimisation executive on any key content related projects across all digital marketing channels and assist with building and maintaining a testing roadmap
  • Involvement in copywriting across Display, Affiliates and Paid social, with support from the editorial team
  • Involvement in optimising our approach to YouTube with a holistic view of owned and paid for media.


  • A creative thinker with strong attention to detail and a passion for travel
  • Some Photoshop experience with a keen eye for creative excellence
  • Good at prioritising and delivering to tight deadlines
  • An interest in technology and a basic understanding of how advertising technology can help deliver relevant content to customers
  • A curious mind, seeking to learn and develop
  • Able to work both independently and as part of a team
  • Excellent oral and written communicator with the ability to manage and interact with multiple stakeholders
  • An understanding of how digital marketing channels work is desirable but not essential


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance.

At TUI, we know people are as diverse as the destinations we send our customers to.We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit our Smile page Click here

Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA