TUI Group • Flexible

Business Owner - Customer Data Platform

Employment type:  Full time


A little flex time

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Job Description

Location: Luton, Rijswijk, Hannover, Stockholm
Business Sector: TUI Group
Function: Marketing & Sales

Reports to: Group CDP Product Manager

Contract Terms: Full time

Ready to make a significant impact in the travel industry? At TUI Group, our Digital Marketing team has been at the forefront since 2015, leading the charge in elevating digital maturity across our major European brands. We’re a team of experts in various digital domains, dedicated to one clear objective: driving holiday sales through digital channels. Our approach is straightforward and effective. We share industry best practices, collaborate with local marketing teams on cross-market projects, and continuously strive to improve. If you’re up for shaping the future of digital marketing in the travel sector, consider joining us as our Group CDP Product Owner!

In this role you will be responsible for:

  • Accelerating data-driven activities in digital marketing and ecommerce for consistent and personalized customer interactions.
  • Managing data ingestion, standardization, and provision for various marketing channels, including analytics and personalized recommendations.
  • Optimizing digital marketing spend on up to 200 million customers, generating €30-40 million in margin benefits from a €250-300 million budget.
  • Leads end-to-end business capability roadmap and audience use cases, enhancing customer experiences.
  • Supporting, developing, and training teams in using 1st and 3rd party data to build and maintain relevant audiences.
  • Managing group-wide use case process, from conceptualization to value measurement.
  • Ensuring correct sourcing, testing, and deployment of audiences in CDP.
  • Ownership of group-wide CDP KPIs and test plans.
  • Monitoring CDP test activity, validate, and analyze results.
  • Working on recommendations for CDP improvements and utilization.
  • Assisting with training and governance of tools and systems.
  • Evangelizing the use of relevant tools and data among teams.
  • Collaborating with cross-functional delivery teams to understand requirements and create capabilities roadmaps.
  • Ensuring effective orchestration of audiences across campaigns for continuous improvement.
  • Unearthing insights to help local teams and stakeholders plan and improve outcomes.
  • Identifying new data sources for building audiences in CDP and Analytics platforms to personalize customer experiences.

If you’re the perfect fit for this role, you have/are:

  • Experience with Customer Data Platforms (preferably Tealium) for audience creation and orchestration in the Digital Marketing space, with a good understanding of first party data EU regulation and compliance.
  • Brilliant project management skills and are at ease with both business, marketing and IT colleagues alike. You have used task management tools and documentation tools such as Jira, Confluence and/or Monday.com
  • Innovative ideas across complex organisations by focusing on results planning and clear communication, ensuring that you have an analytical and commercially minded approach.
  • Forward-thinking skills, high energy and a committed to improving the digital experience in the travel space.
  • Great English written and verbal communication skills (fluency in another EU language is also a plus), as you have experience in presenting to multiple stakeholders, creating status reports and leading training sessions.
  • Numerical, able to understand quantitative and qualitative data from tools such Snowflake, AWS and customer research, and use this data naturally to generate insights and ideas


  • Challenging and international job;
  • Competitive salary;
  • Pension scheme and life assurance;
  • Generous holiday entitlement & holiday discounts;
  • Forward thinking ways of working;
  • TUI time off, purchase of additional holiday entitlement.

At TUI, we know people are as diverse as the destinations we send our customers to. We love to see your uniqueness shine through and inspire the future of travel.

Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA