App Product Analyst

Job Description

As a Product Analyst, you will work within the TUI Mobility Hub alongside Developers, Product Owners, and Test Teams to support the enhancement and roll-out of TUI's award-winning Digital Assistant app. You will provide analytical support to the product team, delivering insights and recommendations that help the business make data-driven decisions and contribute to the rapid commercial development of the TUI app. You will work across Android and iOS platforms for our source market teams in Europe, managing large and growing datasets.

Key responsibilities include real-time KPI reporting, A/B testing, new feature performance analysis, product exploration, behavioural analysis, and data modelling. As the app plays a critical role in TUI’s overall strategy, you will ensure accurate performance tracking and analysis, with a focus on identifying and explaining any data anomalies. You will also contribute to data integration initiatives across markets and functions.

Please note the closing date for applications is Sunday 6th October

ABOUT THE ROLE

• Collaborate with product teams to provide data insights that support business goals
• Conduct in-depth data analysis on user behaviour, feature performance, and app usage trends.
• Build self-serve dashboards using tools like Tableau and Looker to provide stakeholders with real-time data insights.
• Conduct A/B tests, analysing results to optimize features and user experience.
• Use Google BigQuery and SQL for data engineering tasks, ensuring data accuracy and availability.
• Provide detailed product exploration and performance measurement reports.
• Work on cross-functional initiatives to integrate app data across various markets.
• Strong proficiency in SQL for complex querying and data manipulation.
• Experience with dashboard tools such as Tableau, with an emphasis on storytelling through data.
• A strong understanding of A/B testing methodologies, hypothesis generation, and statistical analysis.
• Experience with Google Analytics 4 (GA4) and Adobe Analytics is highly preferred.
• Advanced Excel skills, including pivot tables and data mining techniques.

ABOUT YOU

• A data-driven mindset with the ability to translate complex data into actionable insights.
• Excellent communication skills to present findings clearly to both technical and non-technical stakeholders.
• Proven ability to work effectively both independently and as part of a cross-functional team.
• A can-do attitude and a proactive approach to problem-solving.
• Passion for data analysis and commercial awareness.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.