Head of Customer Marketing

Job Description

Who are we?

Helping you have healthy hair has been our mane goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence. So, you can take on whatever tangles life throws your way.

This is an exciting time to join the company and help transform Tangle Teezer from a disruptive hairbrush category leader into a global haircare brand adored by millions. There is lots of exciting product innovation in the pipeline, new brand strategy and look and feel to roll out globally and many opportunities to really push your stamp on the way the brand is growing stronger and stronger.

The Role

We are looking for an experienced Head of Customer Marketing to lead a new function within our marketing team, overseeing digital marketing, social media, and D2C e-commerce.

In this role you’ll get to:

• Establish a commercial attribution model that enables the business to make strategic decisions regarding marketing investment based on data, insight, and analysis.
• Lead our global paid media strategy (focused on key markets UK & US) identifying strategic effectiveness and cost efficiencies.
• Collect and analyse first-party customer data to inform loyalty, retention, and conversion on our direct-to-consumer retail platforms (social and e-commerce).
• Develop and implement a channel marketing strategy, identifying key channels by market audience segment and message, setting KPIs, and reporting to the CMO monthly.
• Own our CRM strategy & oversee email marketing.
• Determine our D2C ecommerce and social commerce strategy including Customer Care provision.
• Oversee the development roadmap for TangleTeezer.com.
• Lead brand tracking study – optimise the study to meet the strategic needs of the business and work with stakeholders to deploy actionable insight.
• Evolve and develop the use of consumer insight to inform and drive marketing strategy.
• Lead a team of five with three direct reports: Senior Digital Marketing Manager, Consumer Insights Manager, and Senior Social Media Manager - Lead, motivate, appraise, and develop team members, working to inspire your team.
• Own overall Customer Marketing budget setting and monitoring spend by each of your direct reports.
• Play an important part of our extended leadership team, collaborating with peers to achieve overall company goals.

What we are looking for in you:

• Experience managing consumer data with an analytical focus.
• Experience managing paid media strategies for UK & US markets.
• Experience managing brand tracking (ideal but not essential as long as you can demonstrate strong analytical capabilities).
• Proven experience using Marketing Mix Modelling (MMM) to inform marketing budget allocation.
• Experience managing qualitative and quantitative consumer research
• Retail experience (ideally FMCG but not essential).
• Exceptional people management skills and a desire to create a collaborative working environment.
• The confidence to push back on tight deadlines and negotiate timelines when necessary.
• Proven ability and experience in influencing and managing senior stakeholders at the Executive level.
• Resilience to work in a fast-paced environment with multiple ongoing projects.
• A can-do attitude and an all-round positive team player.

We know that imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply even if you don’t tick everything on the list — we’d love to hear from you!

The good Stuff:

For all your hard work and dedication, we have fantastic rewards for you –

• A flexible workplace with core hours from 10 am to 4 pm
• Salary circa £75k, dependent on experience
• Performance-related bonus of 20% based on annual salary
• 25 days holiday with the option to buy more holiday days
• Enhanced Family Policies
• Period & Menopause Policies
• Enhanced Pension scheme
• Life Assurance 4 x salary
• Medical Insurance with Axa
• Medical cash plan
• Enjoy a meeting-free Friday with a 4.00 pm finish to kickstart your weekend.