tails.com • Richmond, United Kingdom

Brand Creative Manager (12 month FTC, 4 days per week)

4 days/week at home

9-day fortnight

Core hours 10–4

Job Description

Lead and manage our in-house creative team, bringing our tails.com brand to life across our customer journey - this is a unique opportunity for you to showcase your creative, strategic and management skills, playing a key role in our new Brand & Proposition group.

Changing the world of pet food for good

We’re tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build a powerful brand

At tails.com the Brand team defines our brand strategy and partners across the business to creatively bring this to life across all customer touchpoints (physical, digital and experience). The team is part of the Brand & Proposition Group, and is made up of the core Brand team, the Creative & Content team and the Product Design team.

The role

The Brand Creative Manager leads and manages the talented & passionate internal creative team who bring our brand to life to deliver creative with impact across our customer journey, covering both design and copywriting. This position is a part time position, working 4 days per week.

The things you’ll do:

Managing creating priorities and workflow

  • Manage creative workflow and resource allocation through from briefing stage, capacity, timings, in line with strategic priorities and to ensure efficient and prioritised use of resource

  • Ensure the creative team ways of working promote efficiency and creativity across the team, enhancing and adapting where needed

  • Act as Creative & Brand partner to performance marketing and retention teams, interrogating briefs and being ready to challenge in order to support both near term impact and long term brand building

Brand management

  • Manage the launch of NPD launches, through from creative concepts, packaging and campaign planning to execution at a marketing channel level

  • Manage both external creative agencies and internal creative resource to deliver creative that meets the requirements of the project brief

  • Work with stakeholders in multiple teams including Range, NPD, Commercial and Marketing to launch new products on time and hit ambitious commercial metrics

Brand guardianship

  • Ensure the creative team work is consistent, coherent and done with purpose and that it delivers against our marketing and brand strategies

  • Proactively identify opportunities to bring our brand and marketing strategy to life

  • Take responsibility for nurturing and developing relationships with key stakeholders, looking out for new opportunities and connections

Leading the creative team and fostering creativity

  • Lead the in house creative team to produce best in class creative that aligns with our brand strategy and that delivers impact across the customer journey

  • Lead the inhouse editorial team, ensuring that our brand voice is clear, consistent and inline with our brand strategy

  • Innovate to drive fresh thinking, bringing in external viewpoints to challenge and stretch ways of thinking

  • Develop and manage a ‘black book’ of specialist freelance support

  • Manage, monitor & plan the team's expenditure (tooling, infrastructure and headcount) in line with what we need to deliver

The skills you’ll bring

  • Mastery of the creative development process, with substantial creative or studio leadership experience across copy and design

  • The ability to translate brand strategy & priorities into creative with impact

  • The ability to interrogate and mine a brief for insight and clarity, and experience in managing teams to deliver brand consistency across different channels and markets

  • Significant experience of collaborating with a variety of stakeholders across multiple teams as different levels of seniority, with the ability to influence and inspire across the business

  • Exceptional organisational and prioritisation skills - you will be coordinating multiple stakeholders across different projects and will be responsible for managing internal creative resource to deliver against the creative needs of the business inline with the company and brand strategies and goals

  • An experienced line manager who will help our brand team to do the best work of their lives whilst role-modelling the tails.com values

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

  • Once you have applied your CV will be reviewed by the Hiring Manager.

  • If selected, you will have a video call with our Talent Acquisition Manager.

  • Should you be successful, the next stage will be an interview with the Head of Content & Creative and the Brand Creative manager, including presenting a task.

  • If successful, you will be invited back to meet the Brand Director and direct reports

  • Our Commitment

    We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.

    During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

    What's in it for you

    • Competitive salary, reviewed annually.

    • Flexible core hours, giving you true work life balance.

    • Hybrid role to ensure this role works for you.

    • 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.

    • Optional 5 days unpaid leave and 1 paid volunteer day each year.

    • When you need a change of scenery, you can work from abroad 2 weeks every 6 months.

    • Health insurance for you, paid by tails.com (starting mid 2023)

    • Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay.

    • Flexible paid care leave to support immediate dependants, people close to you and pets.

    • An external financial coach to support a range of topics - debt management, savings and investments.

    • Vet service - to support with all pet related questions.

    • In house L&D team, with access to year round courses to help drive your development.

    • 50% discount on all tails.com and 40% on Republic of Cats products.

    • Discounted gym membership.

    Company benefits

    Enhanced maternity leave – up to 6 months at 70% pay
    Enhanced paternity leave – up to 6 months at 70% pay
    Adoption leave – up to 6 months at 70% pay
    Shared parental leave – up to 6 months at 70% pay
    Work from anywhere scheme – work from abroad 2 weeks every 6 months.
    25 days annual leave + bank holidays
    9-day fortnight
    Dog friendly office
    In 2023 we will trial a 9/10 day working week, meaning every other Friday off to enhance your wellbeing without a reduction in pay or leave allowance.
    In house L&D team, with access to year round courses to help drive your development.
    Health insurance for you, paid by tails.com (starting mid 2023) & discounted gym membership.
    An external financial coach to support a range of topics such as debt management, savings and investments.
    Optional 5 days unpaid leave and 1 paid volunteer day each year.
    Employees are very happy with their working location freedom
    Employees are very happy with the flexibility in the hours they work
    Employees are very happy with the benefits their company offers
    Work-life balance
    Employees feel that they can find the perfect balance of life and work
    Role modelling
    Employees feel that flexible working is part of the culture
    Employees feel they have complete autonomy over getting their work done

    Working at tails.com

    Company employees


    Gender diversity (male:female)


    Office locations

    HQ Richmond, Factories in Heathrow and Amstelveen

    Hiring Countries


    United Kingdom

    Awards & Achievements

    1st – Consumer Goods

    1st – Consumer Goods

    Industry awards 2023